NEW YORK—September 25, 2012. The results of the 2012 AIGA|Aquent Survey of Design Salaries may come as no surprise to working communication designers: salaries have seen little movement. Yet there are areas of the design industry experiencing growth, and lessons to be learned from the data.Design salaries overall have remained relatively flat for several years. The good news is that design is increasingly in demand, both as a result of greater awareness of design’s value in advancing business strategy, and as companies seek competitive market advantage in anticipation of an improving national economy. Salaries do not seem to reflect the pressures of increasing demand as a result of several factors: a large number of underemployed designers, the constantly changing nature of technology and expected design competencies, and the impact of an estimated 12,000 emerging designers graduating each year from four-year design programs accredited by the National Association of Schools of Art and Design. The positions that reflect increasing compensation appear to be those involved with integrating design into business strategy—strategists and operations management—as well as roles that deal with usability, web and interactive design. Other patterns are also evident:
AIGA cautions against using the survey results prescriptively. “The survey reveals what is actually paid in the marketplace, not a recommendation on pay scales,” notes AIGA Executive Director Richard Grefé. “As a matter of principle, AIGA takes the position that design is never valued highly enough. Yet the difficult truth is that design compensation has not increased—nor even kept up with inflation—for several years. AIGA’s highest priority is to increase understanding of the value of design.”AIGA is creating resources to address these issues by helping designers develop skills—by establishing professional development opportunities and providing resources for everything from career questions to management advice—and offering strategy experience through chapter projects and programs such as Design for Good. For more insights into the survey results and the communication design industry, visit designsalaries.aiga.org.
AIGA is the
professional association for design, a nonprofit organization dedicated
to advancing design as a professional craft, strategic tool and vital
cultural force. Founded in 1914, AIGA today serves more than 22,000
members through 66 chapters and 200 student groups across the United
States. AIGA stimulates thinking about design, demonstrates the value of
design and empowers the success of designers at each stage of their
Aquent is the only global staffing company dedicated to creative, marketing and digital roles exclusively for Fortune 1000 companies. The world’s most renowned global brands come to Aquent for high-caliber freelance talent. Its new division, Vitamin T, provides small, mid-sized and ad agency clients with faster, easier access to in-demand interactive talent. Aquent and Vitamin T have built an impressive global network of marketing and creative services professionals, including print and interactive designers, UX designers and developers, copywriters, brand managers, market researchers and more.
For further information, please contact:Jennifer Bender, director of communications and marketingAIGA | the professional association for design
AIGA communicates with the public through a variety of channels. Look here for press releases, news announcements and information on AIGA’s current programs and events.
Section: About AIGA -
AIGA’s chapters allow our members to form powerful social and
professional bonds through conferences, competitions, lectures and
Section: About AIGA -
For this collaborative environmental and experience design project, a series of large one-of-a-kind outdoor “dots” were designed by artists and affixed to public sidewalks throughout Toledo to enhance a sense of place. Residents and visitors alike could locate, map and collect dots using a website and app.
Section: Why Design -
Design for Good, environmental design, experience design, nonprofit, web design, AIGA chapters, digital media
Preserving the perspectives and experiences of those individuals that have defined AIGA since its inception in 1914 is only one side of the equation that defines succession planning.
AIGA New York
Member since 2016
M Robert M. Long
Kelsi L. Mooney
AIGA Salt Lake City
Jennifer M. Schindelar
AIGAwichita (AIGA Wichita)
ICYMI, design icon + @pentagram partner #PaulaScher is #AIGAdesign's 1st mainstage speaker. #AIGAdesign https://t.co/5GAwl35G6u
5 hours ago
theimageshoppe (The Image Shoppe)
RT @aigawestmi: Students! Join us on 02-25 for our Studio Tour | Crit Night with @theimageshoppe https://t.co/JbXrMfMIoo. #AIGAdesign
6 hours ago
Ask a Lawyer // February 2016 // New Overtime Rules May Disrupt Pay and Project Management for Design Firms
February 08, 2016
Planning for another 100 years
February 07, 2016
Event Recap: UX Design Workshop
February 03, 2016
Nick Jr. IDs: Bouncing Ball, Ants, Reindeer, Owls, Counting Creatures