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Around the world, designers are creating better communities by working with nonprofits and citizen groups to improve the human experience. AIGA’s Design for Good initiative encourages and recognizes pro bono and social engagement design projects.
Section: Why Design - Tags: Design for Good
9 Recommendations
Design is an investment in innovative thinking, positioning, branding and communication that creates value for businesses in terms of competitive advantage, customer trust and loyalty, and market share.
Designers welcome the challenges of designing within constraints; sensitivity to the environmental, economic, social and cultural implications of design is central to the professional designer’s ethical commitment.
1 Recommendation
Designers bring empathy and creativity to social challenges. Empathy helps in understanding the human-centered solutions that can make a real difference in real people’s lives; creativity can defeat habits with innovative approaches to making a measurable difference.
AIGA maintains its position against speculative work while recognizing that the decision on whether to take the risks of speculative work is up to individual designers.
Section: Why Design - Tags: compensation, ethics
Professional designers are committed to ethical principles and business practices that serve the client's interests.
Design can strengthen democracy by building trust in the communication between government and the governed. Trust emerges from understanding; design is a critical intermediary in making the complex clear and enhancing understanding.
Effective design focuses clearly on the audience, the customer or the ultimate beneficiary. The design process begins with research into how real people behave.
The AIGA Design Business and Ethics series outlines the critical ethical and professional issues encountered by designers and their clients.
Section: Tools and Resources - Tags: fonts, contracts, copyright, legal issues, illustration, photography
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