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As AIGA approaches its centennial in 2014, the membership,
leadership and staff have taken a thoughtful and searching look at
the organization's activities, positioning and the design
profession's needs, and have adopted a bold new course for meeting
its mission: to advance designing as a professional craft,
strategic tool and vital cultural force.
At this year's leadership retreat, held earlier this month in
Portland, Oregon, volunteer board members from more than 60 AIGA
chapters nationwide met to exchange ideas and success stories, and
to review and discuss the results of six months' worth of research
to determine AIGA's future. The three-day event culminated with a
unanimous and enthusiastic endorsement of a new "mandate" for
AIGA—in effect, a roadmap for the organization's progression over
the next five years (and beyond) that will support the profession's
aspirations for relevance, leadership and opportunity.
Between now and 2014, AIGA will plan and budget based on the
following elements of the mandate, both at the local and the
national level. Many of the actions to achieve these goals are
already underway and will become evident to members over the next
This is an exciting point in AIGA's history. These changes will
create a vigorous presence for AIGA in supporting the profession,
with new vitality, currency and impact. Although it signals a
change in some traditional activities, many of which are valued by
long-time members, it will also encourage greater engagement by
emerging designers, generate new opportunities for community and
reinforce the profession's ability to enhance its own future as a
Richard Grefé is the executive director of AIGA, the professional association for design. While guiding all of AIGA’s activities, his most significant contributions are in strategy, formulating new initiatives to enhance the competitive success of designers
and advocating the value of design to business, government and the public.
NEW YORK—May 14, 2013. AIGA’s Design
Leaders Confidence Index was unchanged for the first quarter of 2013,
at 101.62 compared to the previous quarter’s 101.72. While the aggregate number
is not statistically different, there is optimism in the details.
Each year, AIGA provides a report of
activities and accomplishments to members and stakeholders; the current
report is shown here in full.
Member since 2012
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