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As AIGA approaches its centennial in 2014, the membership,
leadership and staff have taken a thoughtful and searching look at
the organization's activities, positioning and the design
profession's needs, and have adopted a bold new course for meeting
its mission: to advance designing as a professional craft,
strategic tool and vital cultural force.
At this year's leadership retreat, held earlier this month in
Portland, Oregon, volunteer board members from more than 60 AIGA
chapters nationwide met to exchange ideas and success stories, and
to review and discuss the results of six months' worth of research
to determine AIGA's future. The three-day event culminated with a
unanimous and enthusiastic endorsement of a new “mandate” for
AIGA—in effect, a roadmap for the organization's progression over
the next five years (and beyond) that will support the profession's
aspirations for relevance, leadership and opportunity.
Between now and 2014, AIGA will plan and budget based on the
following elements of the mandate, both at the local and the
national level. Many of the actions to achieve these goals are
already underway and will become evident to members over the next
This is an exciting point in AIGA's history. These changes will
create a vigorous presence for AIGA in supporting the profession,
with new vitality, currency and impact. Although it signals a
change in some traditional activities, many of which are valued by
long-time members, it will also encourage greater engagement by
emerging designers, generate new opportunities for community and
reinforce the profession's ability to enhance its own future as a
Richard Grefé is the executive director of AIGA, the professional association for design. While guiding all of AIGA’s activities, his most significant contributions are in strategy, formulating new initiatives to enhance the competitive success of designers
and advocating the value of design to business, government and the public.
New York, NY—September 29, 2014. As the definition of
“design” continues to broaden, so too will the scope of AIGA’s biennial
design and business conference. Next month, leading
thinkers-practitioners-writers-educators will converge in New York City
at “Gain” to consider many facets of the design of business for the
New York—September 23, 2014. Next week, AIGA, the professional
association for design, opens “Dan Friedman: Radical Modernist”—a
vibrant and inspiring retrospective of a designer who pioneered New Wave
design while carving his own path from academia to corporate design,
experimental European commissions and AIDS activism in the East Village
art scene. This exhibition is organized and designed by AIGA Medalist
Chris Pullman and Laura Varrachi of LVCK Environmental Graphics with
support from Dan Friedman's brother Ken Friedman.
New York, NY—September 25, 2014. AIGA and Wacom announce the launch of “Rise & Shine,”
a new video series that goes behind the scenes of the diverse practices
of six up-and-coming communication designers. Viewers are invited to
travel across the United States with AIGA, the professional association
for design, and Wacom, the leading producer of intuitive design tools,
to visit a range of talented, emerging designers working today and find
out what fuels their creativity. The series offers a closer look at
everything from creative processes and big career breaks to the
techniques and technology they use to realize their visions.
NEW YORK—September 18, 2014. AIGA, Design Observer and Designers & Books today published results of the 2013 “50 Books/50 Covers” competition. A panel of jurors including Michael Bierut, partner at the New York design firm Pentagram; Jessica Helfand, founding editor of Design Observer; and Peter Mendelsund, associate art director of Alfred A. Knopf Books chose 50 outstanding books and 50 exceptional covers.
This task force is charged with reviewing the role AIGA might play in recognizing, communicating and advocating remarkable design that has emerged from the graphic design tradition—experienced in many media and forms today.
Section: About AIGA -
Design feedback shouldn't be a painful process. In fact, if it's a painful process, I'd say someone's not doing it right. The most successful projects are usually ones with a collaborative workflow between a well-balanced team of designers, developers, project management, and of course — clients! It's essential to have a healthy feedback process, in which the client knows exactly what feedback is most helpful for the next round of revisions, and the designers and developers know how to translate and solve those problems.
I know, I know, both web teams and people who have hired web teams are out there groaning right now (we get it, and this isn't a soapbox). Everyone has had their fair share of difficult projects and poor communication, but it doesn't have to be that way. In efforts to improve the feedback process for web clients and design teams alike, I'm writing this two-part article about How to Give Good Web Design Feedback, and Turning Client Feedback Into Your Best Work.
Member since 2007
Perceiving the 2D with Artist Erin O'Keefe
December 19, 2014
AIGA San Francisco
AIGA New York
Robert Fikes, IV
Graham B. Mcclanahan
AIGA San Francisco
AIGA Rhode Island
ICYMI: @designboom shows us how 3D-printed paws allow disabled dogs to run for 1st time http://t.co/cK6zzEPHFS #Design: not just for humans!
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