We Thank You, Steve Jobs
In memory of Steve Jobs, 1955–2011. via
apple.comYesterday we lost a great champion for design. Steve Jobs defined the dimensions of today’s design profession in a way
perhaps no single individual has ever influenced any other profession
over time (save perhaps a few religions). At once, he embodied the
intuition, audacity, determination and creativity we all aspire to; the
unwavering commitment to design that we seek in clients; a belief in
both the value of design and the emotional pull of a designed
experience; and the vision to create tools that enable us to give form
to our own imagination in ways that were inconceivable before.
No one of us can adequately acknowledge the full influence of Jobs and
his Apple on the profession. Help us by sharing with the community the
epiphanies you experienced in your relationship with Steve’s legacy.
About the Author: Richard Grefé is the executive director of AIGA, the professional association for design. While guiding all of AIGA’s activities, his most significant contributions are in strategy, formulating new initiatives to enhance the competitive success of designers
and advocating the value of design to business, government and the public.