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    The Living Principles for Design

    Living Principles logoThe Living Principles for Design were borne out of the design profession’s need for an aspirational and actionable framework for integrated sustainability—a common point of reference to which all designers can refer. Originally conceived at the encouragement of AIGA, their ongoing development is dependent upon the contributions of the design community at large.

    The Living Principles for Design framework is a catalyst for driving positive cultural change. It distills the four streams of sustainability—environment, people, economy and culture—into a roadmap that is understandable, integrated, and most importantly, actionable. Designers, business leaders and educators can use The Living Principles to guide every decision, every day.

    The Living Principles for Design website is a place for the global design community to co-create, share and showcase best practices, tools, stories and ideas for sustainable design across all disciplines.

    Help us move the conversation, the industry and the world.

    How does Living Principles relate to AIGA’s Design for Good initiative?

    The Living Principles for Design framework is a catalyst for driving positive cultural change. It distills the four streams of sustainability—environment, people, economy, and culture—into a roadmap that is understandable, integrated, and most importantly, actionable. Designers, business leaders, and educators can use The Living Principles to guide every decision, every day.

    Design for Good is an inclusive AIGA initiative that helps designers find projects with social impact and creates opportunities for designers to solve complex community problems. Designers working on projects that improve the human experience may also be working within the learning embodied in the Living Principles.

    The Living Principles relate to how we design, while Design for Good relates to what kinds of projects we apply our creative talents.

    History

    The Living Principles framework is a lens that brings clarity to integrated sustainability and makes it accessible, relevant and ready to put into action. Developed under the guidance of the AIGA Center for Sustainable Design by co-authors Gaby Brink, Nathalie Destandau and Phil Hamlett, The Living Principles were officially unveiled at the AIGA Design Conference in Memphis in October 2009. That same month, the Icograda General Assembly adopted a resolution on the responsibility of designers to promote sustainable practices and offered The Living Principles for Design as a model framework. Delegates of communication design associations and educators worldwide adopted the resolution unanimously, representing a global validation of the opportunities for the framework developed by AIGA members.

    In June 2010, a new online community was launched at www.livingprinciples.org to provide members of the global creative community with a place to co-create, share and showcase best practices, tools, stories and ideas for enabling sustainable action across all design disciplines.

    Site Credits

    Resources

    The Living Principles for Design framework was drawn from a sampling of influential sustainability manifestos, principles, visions, frameworks and tools from the last 50 years. More information is available on the Living Principles site:

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