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    The Living Principles for Design

    Living Principles logoThe Living Principles for Design were borne out of the design profession’s need for an aspirational and actionable framework for integrated sustainability—a common point of reference to which all designers can refer. Originally conceived at the encouragement of AIGA, their ongoing development is dependent upon the contributions of the design community at large.

    The Living Principles for Design framework is a catalyst for driving positive cultural change. It distills the four streams of sustainability—environment, people, economy and culture—into a roadmap that is understandable, integrated, and most importantly, actionable. Designers, business leaders and educators can use The Living Principles to guide every decision, every day.

    The Living Principles for Design website is a place for the global design community to co-create, share and showcase best practices, tools, stories and ideas for sustainable design across all disciplines.

    Help us move the conversation, the industry and the world.

    Get involved

    • Join the Living Principles for Design online community—the place to co-create, share and showcase best practices, tools, stories and ideas for sustainable and socially responsible design across all disciplines. Add your voice to the conversation!
    • You can also participate by following @LPforDesign on Twitter (add #lpAIGA to your tweets) and by liking The Living Principles on Facebook.
    • Download and share the Living Principles for Design framework, use the scorecard and submit your case study online. 
    • Articles, videos, event listings, advice and links are always welcome! Use the “Post” tab from any page of livingprinciples.org, or learn more about how to post on the site.

    Want to contribute, but don’t have time to create a longer post? Here are quick and easy actions you can take:

    • Add a comment: This is one of the best things you can do—just hop on the site and respond to stories you like. We’d like to foster as much discussion as possible around Living Principles posts.
    • Share and respond to stories on social media: Share Living Principles links, “like” Living Principles stories on Facebook, follow and retweet @LPforDesign, and add #lpAIGA to your tweets to help us get the word out.
    • Re-post something you’ve already written: As long as you have the rights to it, and it’s appropriate for the site, we’d be happy to have you repost a previously published piece on the Living Principles.

    AIGA members interested in becoming more involved can also connect and share through their local chapters.

    How does Living Principles relate to AIGA’s Design for Good initiative?

    The Living Principles for Design framework is a catalyst for driving positive cultural change. It distills the four streams of sustainability—environment, people, economy, and culture—into a roadmap that is understandable, integrated, and most importantly, actionable. Designers, business leaders, and educators can use The Living Principles to guide every decision, every day.

    Design for Good is an inclusive AIGA initiative that helps designers find projects with social impact and creates opportunities for designers to solve complex community problems. Designers working on projects that improve the human experience may also be working within the learning embodied in the Living Principles.

    The Living Principles relate to how we design, while Design for Good relates to what kinds of projects we apply our creative talents.

    History

    The Living Principles framework is a lens that brings clarity to integrated sustainability and makes it accessible, relevant and ready to put into action. Developed under the guidance of the AIGA Center for Sustainable Design by co-authors Gaby Brink, Nathalie Destandau and Phil Hamlett, The Living Principles were officially unveiled at the AIGA Design Conference in Memphis in October 2009. That same month, the Icograda General Assembly adopted a resolution on the responsibility of designers to promote sustainable practices and offered The Living Principles for Design as a model framework. Delegates of communication design associations and educators worldwide adopted the resolution unanimously, representing a global validation of the opportunities for the framework developed by AIGA members.

    In June 2010, a new online community was launched at www.livingprinciples.org to provide members of the global creative community with a place to co-create, share and showcase best practices, tools, stories and ideas for enabling sustainable action across all design disciplines.

    Resources

    The Living Principles for Design framework was drawn from a sampling of influential sustainability manifestos, principles, visions, frameworks and tools from the last 50 years. More information is available on the Living Principles site:

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