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What are the hottest upcoming trends in the creative industries? And which skills do you need to navigate them in the years ahead? To find out, last summer The Creative Group (TCG) interviewed leading creative thinkers and conducted a survey in partnership with the American Advertising Federation. The results of that research are compiled in the guide The Creative Team of the Future.
As part of that project, Richard Grefé, executive director of AIGA, the professional association for design, spoke to TCG about how creative professionals can elevate their role in the business world and earn greater validation for what they do. Hear his insights in the video above.
(Video via YouTube.com)
About The Creative Group: The Creative Group (TCG)
specializes in placing highly skilled interactive, design, marketing,
advertising and public relations professionals with a variety of firms
on a project and full-time basis. TCG offers information and
resources to help creative professionals and companies keep up with
ongoing changes in the industry. As part of that mission, TCG has partnered with AIGA as the presenting sponsor for “INitiative,” a program to help in-house designers make a greater impact at their companies, evolve
professionally and connect with a broader network of peers. Learn more at creativegroup.com.
Executive director Richard Grefé finds evidence to show that the opportunity for design and
designers has never been greater.
Section: About AIGA -
AIGA Insight, education, business
It’s tempting to cling to craft
and tools as the core of design curricula. But with some research and
experimentation in the classroom, author David Sherwin found a new model for
helping students to become more creative, collaborative and resilient (and more
employable in the process).
Section: Tools and Resources -
job search, professional development, motivation, teaching
Learn more about why Design for Good matters, the ways in which AIGA will support you and how the program encapsulates more than just pro bono work.
Section: Why Design -
AIGA Insight, Design for Good, social responsibility
AIGA remembers Sylvia Harris—an accomplished
information design strategist, former director on the AIGA national board and active
member of the AIGA community—who passed away suddenly at the age of 57.
Section: Inspiration -
In memoriam, AIGA news
Saul Bass was an iconic graphic designer across a range of media but is best known as the undisputed master of film title design, collaborating with such movie legends as Alfred Hitchcock, Otto Preminger and Martin Scorsese. In 1981, he was awarded an AIGA medal.
Section: Inspiration -
title design, AIGA Medal, posters
Quote of Note | Alvin Lustig
Posted by Stephanie Murg
7 days ago from
taylerworrell (Tayler Worrell)
Does anyone else keep pushing the letter P on the #IPhone instead of pushing send for a text? Am I just uncoordinated? #Design #Technology
19 minutes ago
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