What are the hottest upcoming trends in the creative industries? And which skills do you need to navigate them in the years ahead? To find out, last summer The Creative Group (TCG) interviewed leading creative thinkers and conducted a survey in partnership with the American Advertising Federation. The results of that research are compiled in the guide The Creative Team of the Future.
As part of that project, Richard Grefé, executive director of AIGA, the professional association for design, spoke to TCG about how creative professionals can elevate their role in the business world and earn greater validation for what they do. Hear his insights in the video above.
(Video via YouTube.com)
About The Creative Group: The Creative Group (TCG)
specializes in placing highly skilled interactive, design, marketing,
advertising and public relations professionals with a variety of firms
on a project and full-time basis. TCG offers information and
resources to help creative professionals and companies keep up with
ongoing changes in the industry. As part of that mission, TCG has partnered with AIGA as the presenting sponsor for “INitiative,” a program to help in-house designers make a greater impact at their companies, evolve
professionally and connect with a broader network of peers. Learn more at creativegroup.com.
Executive director Richard Grefé finds evidence to show that the opportunity for design and
designers has never been greater.
Section: About AIGA -
AIGA Insight, education, business, students
It’s tempting to cling to craft
and tools as the core of design curricula. But with some research and
experimentation in the classroom, author David Sherwin found a new model for
helping students to become more creative, collaborative and resilient (and more
employable in the process).
Section: Tools and Resources -
job search, professional development, teaching, design educators, students
Learn more about why Design for Good matters, the ways in which AIGA will support you and how the program encapsulates more than just pro bono work.
Section: Why Design -
AIGA Insight, Design for Good, social responsibility
For International Women’s Day this year we decided to touch base with Sheila Levrant de Bretteville, who organized the pivotal Women in Design conference in Los Angeles in 1970, to get her perspective on how far we have (or haven’t) come in the past four decades.
Section: Inspiration -
Womens Leadership, advocacy
The wait is almost over...Baltimore Design Week 2015 is coming October 16–October 24, and registration is open NOW! Get ready for a week of awe-inspiring events for designers and design enthusiasts alike.
Because in-house designers regularly collaborate with different departments, they can develop a well-rounded view of needs and opportunities within their organization. By applying their unique design thinking skills to non-design problems, in-house designers have the ability to effect positive change from within.
Section: Tools and Resources
Graphic identity lovers rejoice: “an unprecedented catalogue of modern trademarks” is here
Posted by Emily Gosling
3 days ago from
It's Nice That
John Lennon: The New York City Years
Ralph Appelbaum Associates Inc
Come play Jenga with our neighbors from Verso. #AIGAdesign http://t.co/tJyUShexC0
A minute ago
Thirty Conversations on Design
Little & Company
Method+Madness Pop-Up Shop
October 05, 2015
Method+Madness conference press pass
October 02, 2015
AIGA Design Archives
Second Story Interactive Studios