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There is a very good reason why the same designers get published
over and over again. Certainly, the excellence of their work is
part of it, and some employ PR firms and other promotional vehicles
to broadcast their achievements. Having lots of money and an army
of publicists are not required to get your work noticed, though.
Most of all you should be media-ready—in other words, when the
presses are ready to roll, not only do you have the goods to
flaunt, but also the know-how to package and deliver your message
to the public. Don't be afraid to toot your own horn either. Having
just recently filed several large feature articles on designers who
were novices at dealing with the press, I am compelled to offer
some suggestions to get all designers ready for their close-ups.
Follow this advice and you'll be prepared when the opportunity
arises—and happy with the coverage you get.
Writer/editor/blogger Alissa Walker offers the following insight: “As
a blogger, I need that low-res image and a link, either to the
project on your website or a page that has images and more info. A
place where people can buy it or see the piece 'in action'—just
your website is not good enough. I want to send my readers
somewhere very specific to learn more and experience it.”
If your client won't allow promotional usage for a project,
never send that piece to the media. Even if you're dying to because
it shows how talented you are, don't. Inevitably, the publication's
art director will want to run that piece, find out it's off-limits
and be disappointed or angered by the waste of time.
When invited to be covered by the media:
The design media, at least, is quite small and networked
together very well. We do talk to each other frequently. So don't
burn any bridges. And on the flip side, if you're easy to work with
and media-ready, the good word-of-mouth is sure to follow.
Are you making good use of your time? Barringer offers advice on managing the arc of your career for success today and in the long run.
Section: Inspiration -
Voice, career, design thinking
Today’s designers should understand how to deploy design skills in a way that helps solves business problems for clients.
Section: Tools and Resources -
It is crucial for designers to always be learning in order to keep in step with changes in technology and information.
There are two roads to travel as a designer matures: one is to become bitter and resent younger designers and new ideas; the other, the one that Saul followed, is to help the next generation, to be open to new ways of making and thinking, and to work for the entire profession.
Section: Inspiration -
personal essay, mentoring
Using scientific proof and state-of-the-art multimedia techniques, Aaron James Draplin of the Draplin Design Co. delivers a sucker punch of a talk that aims to provide bonafide proof of work, the highs and lows of a ferociously independent existence and a couple tall tales from his so-called career in the cutthroat world of contemporary graphic design.
Having your first bona fide
design job at a well-respected firm or agency can be an
exhilarating and stressful experience. These eight tips will help you keep—and excel at—your new job.
Section: Tools and Resources
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