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There is a very good reason why the same designers get published
over and over again. Certainly, the excellence of their work is
part of it, and some employ PR firms and other promotional vehicles
to broadcast their achievements. Having lots of money and an army
of publicists are not required to get your work noticed, though.
Most of all you should be media-ready—in other words, when the
presses are ready to roll, not only do you have the goods to
flaunt, but also the know-how to package and deliver your message
to the public. Don't be afraid to toot your own horn either. Having
just recently filed several large feature articles on designers who
were novices at dealing with the press, I am compelled to offer
some suggestions to get all designers ready for their close-ups.
Follow this advice and you'll be prepared when the opportunity
arises—and happy with the coverage you get.
Writer/editor/blogger Alissa Walker offers the following insight: “As
a blogger, I need that low-res image and a link, either to the
project on your website or a page that has images and more info. A
place where people can buy it or see the piece 'in action'—just
your website is not good enough. I want to send my readers
somewhere very specific to learn more and experience it.”
If your client won't allow promotional usage for a project,
never send that piece to the media. Even if you're dying to because
it shows how talented you are, don't. Inevitably, the publication's
art director will want to run that piece, find out it's off-limits
and be disappointed or angered by the waste of time.
When invited to be covered by the media:
The design media, at least, is quite small and networked
together very well. We do talk to each other frequently. So don't
burn any bridges. And on the flip side, if you're easy to work with
and media-ready, the good word-of-mouth is sure to follow.
Are you making good use of your time? Barringer offers advice on managing the arc of your career for success today and in the long run.
Section: Inspiration -
Voice, career, design thinking
Today’s designers should understand how to deploy design skills in a way that helps solves business problems for clients.
Section: Tools and Resources -
It is crucial for designers to always be learning in order to keep in step with changes in technology and information.
Watch “Rise & Shine,” a new AIGA web series—presented by Wacom—and go behind the scenes with six talented designers, all AIGA members, who are balancing clients and career with inspiration and innovation. Get a closer look at everything from creative processes and big career breaks to the techniques and technology they use to realize their visions.
Section: Inspiration -
technology, emerging designers
Let's make the Atlanta community a leader in this program—bring forward your bold, innovative ideas to use design for something impactful and exciting.
Attendees will be invited to pick up a pen and create simple shapes, swirls, pictures and numbers that will be reproduced as color-in postcards for Peach’s Pen-Pal Project for Peach's Neet Feet.
Section: Events and Competitions
McKean Studio Mini Cities: Catch a little wanderlust with these bite-sized models of Palm Springs and NYC
Posted by Gabriella Garcia
Mellow Mushroom Website
You're cutting it close - but we like a rebel.
Final 3 hrs to get the best member rate for #AIGADesign Conf 2015: http://t.co/OVkAleTxgZ
3 hours ago
Alt Group Limited
Flux 2014 Complete Winners List
January 22, 2015
Flux 2014 Winners Announced
January 14, 2015
Roca Barcelona gallery