Rena Sokolow

About Me

I have never been accused of being subtle. For 28 years I have been making bold visual statements.

Member Since March 2005
Member Type Sustaining
AIGA Chapter Boston
Title Creative Director
Company One2tree
Email ten.eert2eno@aner
Website one2tree.net
Portfolio Site one2tree.net
Field Design/Graphic design
Exhibition design
Book design
Bio

I was hired by the Boston Globe in 1986 as a graphic design intern. When I left in 2001 to start one2tree, I was the deputy design director and had worked on almost every feature section and most news sections while managing a very talented group of visual journalists. In the years since, one2tree has worked with a variety of clients in both the non-profit and for profit arenas. Finding a unique solution for a client is the most exciting part of each project. My work stems from the understanding that using typography to express ideas can be very effective. In reports, books and magazines I especially like to create formats and then break them up using photographs and graphics. I have developed long lasting relationships with many clients by being attentive, creative, responsive, and on time.

 

one2tree clients in the non-profit realm include the Brookline Community Foundation, the Norman B. Leventhal Map Center at the Boston Public Library, Discovering Justice and the Jewish Women's Archive. 

 

I have been working with the Brookline Community Foundation since 2006 and am the only member of their project team who has worked with each of its past executive directors. My work with the current director, Jenny Amory, includes annuals, postcards, invitations and special reports. We have just completed a follow up to Understanding Brookline, a piece that explores the trends and needs of my home town. 

 

In 2003 I began work with the newly formed Norman B. Leventhal Map Center at the Boston Public Library and have since maintained a solid partnership. I am currently working with its second executive director, Jan Spitz, and her team. We collaborate on exhibitions, catalogs, invitations, posters and annual reports. We Are One, a map exhibition that focuses on the Revolutionary War has just opened. 

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