Mrs. I Am ANALU Tucci
|Member Since||February 2016|
|AIGA Chapter||Orange County|
|Title||Sr. Graphic Designer|
Brand and identity
I have 10+ years of experience working as a creative professional for a variety of companies, which has led to me to build a wide range of work and experience with design, art and advertising. I've designed products, packaging, marketing materials for print and web in the home, tech, retail and fashion industries.
As the sole in-house designer and marketing assistant to a jewelry brand, I harnessed the importance of building visual consistency to communicate a core brand and developed unique marketing methods to target specific B2B clients. As a graphic artist for the housewares industries I learned and applied the art of product design from start to finish and application of mixed mediums to create a desired look for tabletop, novelty and home decor products. As a textile designer, I grew in my attention to detail, production art skills, speed to market mentality and technical design printing experience. I also developed a stronger eye for art and design and learned to work small and high-end fashion brands. In seeking to add more diversity to my clientele, I pursued clients on a freelance basis, I've had the privilege to work with established and new start-up businesses, other freelance creatives, non-profit companies and media agencies.
I bring a true, creative and sincere approach to every project I design and pay special attention to the essence of what needs to be visually communicated. I find the balance between logic, reason and intuition to guide the direction of each piece. Much like sifting through clutter, I organize information to communicate a point, a story, a mood or a feeling.
I look forward to applying my design, art and advertising skills to work with value based brands and companies, forward-thinking studios and passionate entrepreneurs.