Maxine Morris

About Me

Art Director/Creative Strategist

Member Type Non-member
Bio

EXPERTISE:

PRINT DESIGN
Conceptualize and design print based materials such as: conference marketing collateral, environment graphics/displays, annual reports, brochures, corporate identity collateral and other specialized communication driven print media.

 WEB/INTERACTIVE DESIGN
Develop front-end visual aesthetics of user interface (UI) for web/interactive media, migrating print content (text and images) to interactive platform, designing and delivering post-production multimedia files into finalized presentation and managing web assets (updating/repurposing) such as text, graphic, video and audio content online.

 PROJECT MANAGEMENT
Manage production process from concept through production for print and interactive media, including but not limited to: vendor analysis and selection, secure production and deadline schedule, develop internal project budget, conduct cost negotiation to fit project budget, team task assignments, client liaison and perform necessary press checks on printing jobs to ensure proper color registration and finishing procedures.


TECHNICAL PROFICIENCY: 
Adobe Master Collection CS (Photoshop, InDesign, Acrobat, Illustrator, Dreamweaver, Flash Catalyst, After Effects), HTML and CSS, Quark Xpress, Apple Final Cut Pro and iWork Keynote, MS Office Suite, Cross platform capable (Mac & PC)

Specialties: Art Direction, Brand Identity, Customized Event Branding, Print, Web and Motion Graphic Design, Environment Display Graphics (Trade Show and Conference Signage), Print Production Management, Digital Publishing, Multimedia Presentations, Design Strategy

  • Maxine Morris commented on the article "Your voice is important as AIGA considers transformative change"

    I agree with Luckham. By setting professional practice standards (like a certifying body) AIGA would elevate and add value to the design profession (as a critical component of good business strategy), much like a MBA, LEED, CPA or MD certification. The title of "AIGA" would indicate that someone is an acknowledged creative professional who adheres to and is protected by a professional code of practice. AIGA is presented with yet another opportunity to reinvigorate its brand and regain relevancy, which should be seriously taken into consideration as it would be transformative to the profession. Additionally, I hope AIGA HQ can and will remain in NYC as there's a risk of diminishing the brand by moving to another city that not recognized for its "creative vibrancy and or Innovation".

  • Maxine Morris commented on the article "Your voice is important as AIGA considers transformative change"

    I agree with Luckham. By setting professional practice standards (like a certifying body) AIGA would elevate and add value to the design profession (as a critical component of good business strategy), much like a MBA, LEED, CPA or MD certification. The title of "AIGA" would indicate that someone is an acknowledged creative professional who adheres to and is protected by a professional code of practice. AIGA is presented with yet another opportunity to reinvigorate its brand and regain relevancy, which should be seriously taken into consideration as it would be transformative to the profession. Additionally, I hope AIGA HQ can and will remain in NYC as there's a risk of diminishing the brand by moving to another city that not recognized for its "creative vibrancy and or Innovation".

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