Mr. James X. Van Meer

About Me

Creative strategist, focused on branding and marketing communications.

Member Since October 2010
Member Type Sustaining
AIGA Chapter Washington DC
Title Creative Director
Company American Petroleum Institute
Email gro.ipa@jreemnav
Website www.api.org
Field Art direction/Creative direction
Brand and identity
Advertising
Bio

You need all the creativity you can get.

The success of your communications is a critical factor in the success of your business. By mixing sound strategy with sophisticated creativity, I can inspire your markets to stop, look, listen, and buy. I’ve got what it takes to deliver the award-winning results you deserve. I call what I do Strategic Creativity.

You’ll call it terrific. 

As a seasoned and accomplished creative professional, my focus is on the development of innovative branding and marketing communications strategies. I have been the architect of countless programs and projects, successfully enhancing my clients’ image, uniquely positioning their products, ideas and services, and increasing sales through inventive methods.

Conceptually, my strengths lie in my innate ability to take highly technical or mundane information and turn it into arresting design and messaging, striking an emotional nerve in target audiences and establishing presence of mind. Able to think strategically and act tactically, my leadership abilities allow me to leverage marketing communications efforts for maximum effect. With a broad-based business acumen as my foundation, I am able to translate requirements into specific parameters targeted at reaching goals concisely and effectively.

My skills set and spirited approach enable me to keep an eye on market position and strategy continuum while nurturing fresh, results-oriented ideas. I oversee the creative development, production, and execution of multiple efforts across varied channels, helping to increase revenue streams and awareness. My proven background allows me to conceive, manage, write, design and direct campaigns and promotional projects across the breadth of marketing communications categories, including: advertising, branding, collateral materials, direct mail, websites, motion graphics, and trade shows.

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