Mr. Michael J. Jewell

About Me

I specialize in art direction, branding, print, and interactive design.

Member Type Non-member
Bio

Currently based in Cleveland and designing professionally since 1999, I specialize in design and art direction.

I'm an independent thinker who is passionate about design and all aspects of creativity. I create clever, intelligent, effective work for clients because I'm passionate about and dedicated to good design and focused creativity.

Professionally, I have worked on a broad range of projects for clients in many industries doing everything from branding and marketing, print design, interactive design, motion graphics,
illustration, video editing, music production and e-learning.

I use design and creativity to build meaningful connections in everyday experiences — design helps shape culture and touch people’s lives.

Great design is simple. And focused. I believe an idea is strengthened by everything that is REMOVED from its execution, not ADDED to it. In today's culture of information overload, less is more. More effective because it's more direct. Keep the idea simple but the message compelling. You gotta get their attention and get to the point. In other words, keep it simple stupid.

The range of work I've done includes print design, web design, advertising, identity and brand development, motion graphics, illustration, video editing, music production and e-learning. I don't believe there are different kinds of design, just different applications of it. Effective creativity requires focused versatility and applied intelligence.

I believe design shapes every aspect of our lives. It's so integral and ubiquitous that most us take it for granted. Design isn't just about how something looks, it's about how it works. Effective design helps us make sense of the world and creativity makes the world more interesting. If you combine design with creativity, it engages people for maximum impact.
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