Forgot your username or password?
Recognized for elegant, effective design for corporate and cultural contexts and for sustaining a decades-long commitment to strengthening the design community.
Richard Danne has lived and practiced design by a singular principle: Create work that has beauty, simplicity and permanence.
A classically trained graphic designer, Danne has applied a fresh, contemporary sensibility to every project he has undertaken—from his signature corporate
annual reports, to a total program for NASA that remains one of the world’s most-recognized designs, to his career-long role in elevating the stature of
the design profession.
Born in 1934, the youngest of four children, Danne grew up on a farm near Kingfisher, Oklahoma during the height of the Dust Bowl. Early on, he learned the
importance of hard work, doing much with little and sharing his talents for the benefit of all. In that vast open space he first called home, Danne became
a top student and a versatile trumpet player. He had no art classes, but drew constantly. He developed an early confidence and open mind with encouragement
from his family. Fortunately for the world of design, Danne did not follow his early jazz calling, after a summer spent on the road. It was a turning
point, although the trumpet and a Steinway piano remain to this day.
After attending Oklahoma State University and UCLA’s Graduate School of Design, Danne set out for Dallas, where he immediately won clients and accolades,
catapulting himself to the center of the local design community. Sensing there was more to discover, he and his wife, Barbara, took a leap of faith and
moved to New York City in 1963, with a toddler in tow. He established himself quickly, becoming a partner at Gips & Danne in 1964, and later at Danne
& Blackburn in 1973, although he has led his own firm, Richard Danne & Associates (now DanneDesign) for most of his career.
Danne’s annual reports, created from the late 1970s to the early 1990s, defined an era. In a time when the annual report was a corporation’s key branding
statement, Danne designed books for such well-known companies as DuPont, Potlatch and Seagram, using gorgeous photography and elegant but simple typography
to tell meaningful stories. He displayed a rare gift for convincing clients to trust a creative process that ultimately yielded beautiful, award-winning
pieces. His longtime clients included household names—AT&T, Bristol-Myers, Pratt & Whitney, Bell Labs, NASA, the Fashion Institute of Technology,
the South Street Seaport Museum, Memorial Sloan-Kettering Cancer Center and Harvard Business School. He has won national and international awards,
including three U.S. Presidential Awards for Design Excellence.
Over the years, Danne has devoted countless hours to his other passion: creating a community of graphic designers and enhancing the profession’s standing.
Elected to the Alliance Graphique Internationale in 1974, he was president of AGI/USA for many years. As president of AIGA from 1977 to 1979, he helped set
in motion innovations that make the organization the leading voice of the profession it is today. He also served as founding president of the New York
chapter of AIGA. “As a designer, Richard Danne can lay claim to an outstanding body of work,”says AIGA Medalist George Tscherny.“ As a citizen of New York’s design community, Dick contributed generously of his time and talent. He served as president of AIGA at a time of
critical transition and guided the organization from a largely local club to a national institution.”
Danne leaves a lasting legacy through his work—elegant, understated, modern, beautiful.
Richard Danne will be presented with the AIGA Medal at The AIGA Centennial Gala on April 25, 2014, in New York City.
The distinguished AIGA Medal is awarded to individuals in recognition of their exceptional achievements in the field of design.
Section: Inspiration -
AIGA Medal, design educators, students
Richard Danne is recognized with the AIGA Medal for elegant, effective design in corporate and cultural contexts and for sustaining a decades-long commitment to strengthening the design community.
Section: Inspiration -
AIGA Medal, interview
AIGA’s design community gathered in New York City for a celebration honoring the 2015 AIGA Medalists and supporting national design initiatives.
Section: Events and Competitions -
Event, AIGA Medal, awards
If you try to do all web development yourself to save money, you will find yourself stretched thin and limited by what you can do. You will discover, just like I did, that if you want to focus on growing your business and getting higher-end clients, you
will need to grow your team.
This month marks two fairly important milestones in my life. Within the next 30 days I will celebrate both my 30th birthday and my eight-year
anniversary at The Coca-Cola Company. I tell you this because it means one thing: I’ve been doing a lot of thinking.
Section: Tools and Resources -
personal essay, INitiative, in-house design
In the information era, many factors have contributed to the overwhelming presence of chartjunks, but you don’t have to be one of those. Whether you choose a graph or a table, it doesn't matter—as long as you make clarity your goal.
Section: Tools and Resources
AIGA Minnesota’s Design for Good initiative partnered with a local nonprofit to better serve the needs of its food shelf clients.
Section: Why Design -
Design for Good
He was freelancing and planning to launch a startup one day, but when Instagram offered him a job after months as his client, Maykel Loomans jumped at the opportunity to work in-house for the photo-sharing app he was a fan of since day one of its launch.
Section: Inspiration -
INitiative, in-house design, technology
Cossette / Identica Branding & Design
2010 Studio On Fire Letterpress Calendar
Studio On Fire
Ladislav Sutnar: The Information Graphics of a Master Designer — Gallery Talk & Reception July 30 in New York City
Designers & Books Blog
Australia-based Grosz Co. Lab create colourful identity for architecture firm
Posted by Rebecca Fulleylove
It's Nice That
Keep Off the Grass
Volume Inc., San Francisco
William Drenttel and Jessica Helfand
A Rather Novel Collection
acarrolldesign (Antionette D.Carroll)
RT @shedoesdesign: "I don't believe in #solutions, but finding new approaches" -- a gem of insight from just few minutes with @acarrolldesi…
19 hours ago