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2004 AIGA MEDAL
Joe Duffy is a much-admired creative director and an expert in
branding and design. When he started Duffy Design in 1984, in
association with creative advertising agency Fallon Worldwide, he
broke new ground for the collaborative integration of branding and
design with advertising.
A native of Minneapolis, Duffy is a graduate of both the
University of Minnesota and the Minnesota School of Art where he
studied fine art and painting. In his first job he made
exploded-view technical drawings of engines and generators for a
manufacturing company. Then, in 1975, Duffy established his own
illustration and design studio, catering primarily to Minneapolis
advertising agencies. From 1980 until 1984, with four other
partners, he ran an advertising agency.
Duffy's work includes brand and corporate identity and design
development for leading global companies such as BMW, Coca-Cola,
McDonald's, Starbucks and Sony. His understanding of how design
affects consumer attitudes has led to many big ideas executed in
advertising as well as design. He has guided the design component
of significant integrated programs for EDS, The Islands of the
Bahamas, Qualcomm, Whirlpool, Jim Beam Brands, Nuveen Investments,
International Trucks, and Nikon.
Duffy, who holds a firm commitment to environmentally
responsible design, has served as chairperson of an AIGA
Environmental Committee. He has also served on the boards of AIGA,
the College of Visual Arts in St. Paul, MN, and the Minnesota State
Arts Council. He was recently nominated to the Board of Directors
of The One Club, the first designer ever to serve in that
capacity.
In the fall of 2004 Duffy will release his first book, Brand
Apart, which discusses more than a dozen of the most
recognized and effective integrated marketing communications
programs from the past decade. A collection of his original oil
portraits will be exhibited at the College of Visual Arts Galley in
July 2004.
In 2004 Duffy founded Duffy & Partners as an independent
company to be a new kind of branding and creativity company
partnering with clients and other agencies in all communications
disciplines.
—
“Duffy Design has withstood the winds of fashion, the elitism of
the design industry, the economic recession, the creative recession
and the consolidation of what was an industry of individuality.
Today, Duffy remains a premiere problem-solver for brands with a
future.”
—John C Jay, Co-Executive Creative Director, Wieden + Kennedy,
Tokyo.
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