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The 14-year relationship between Haycock and Makela was a partnership that produced—much as when you mix water with gelatin and fruit flavors—more than the sum of its parts. When friends, colleagues and peers describe the Haycock-Makela phenomenon, a picture emerges of two very different and independent sensibilities that came together in a remarkable fusion. By the time they became the resident co-chairs of 2-D design at Cranbrook Academy of Art in 1997, each had a firmly established reputation. If Makela was known for his loud, vibrant, high-tech approach to design, Haycock was known for her thoughtful experimentalism and refined typography. April Greiman describes the combination as upper body (Haycock)/lower body (Makela), though this, of course, depends on where you stand.
—Peter Hall, writing on Haycock and Makela in 365: AIGA Year in Design, 2000
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Essay by Peter Hall, from 365: AIGA Year in Design
The distinguished AIGA Medal is awarded to individuals in recognition of their exceptional achievements in the field of design.
Section: Inspiration - Tags: AIGA Medal
Ed Fella (2007 AIGA Medalist) is an artist, educator and iconoclastic designer who dared to reshape contemporary typography and graphic design, largely by making visible the postmodern concept of deconstruction.
Section: Inspiration - Tags: graphic design, typography, AIGA Medal
1 Recommendation
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Section: Inspiration - Tags: in-house design, in-house issues, INitiative, advice
The founder of Local Projects weighs in on the mobile computing paradigm, the user experience perspective and what it means for the design studio of the future.
Section: Inspiration - Tags: information design, exhibition design, experience design, interaction design, interface design, usability, user experience, user research, web design, digital media, interview, mobile, technology, innovation
10 Recommendations
Design, like almost every industry, has been changed forever by technology, global access and social innovation. It’s time to interpret the evidence around us—there are lessons to be learned, and new types of talent required to thrive.
Section: Inspiration - Tags: innovation
Web lessons from 2011, the Protester, buzzwords to avoid, HP’s new logo, pop stars’ personalities in percentages, Design Envy picks from Diana Hong, interviews galore, censoring the internet and extreme long-term planning—these are our stories of the week.
Section: - Tags: The Wraparound
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