Line drawing
Article by
Milton GlaserMarch 10, 2004.
In the January 30 issue of The Wall Street Journal, a
paper I frequently work for, the editor of its op-ed page with the
evocative name of Tunku Varadarajan wrote an article called
“Just Where Does an Illustrator Draw the Line?”
[sic] for the Friday “Taste” section.
In it he describes his difficulty in getting a certain
illustrator (who he refers to in the opening paragraph as a
“pompous little artichoke”) to accept an assignment without first
reading it to see if he agreed with its political proposition. The
illustrator, who is left-leaning, was evidently not comfortable
with blindly accepting the assignment from an editorial page that
generally leans towards the right. Mr. Varadarajan found this
response professionally unacceptable and after characterizing his
new found nemesis as having a voice that “oozed a certain kind of
metropolitan smugness” (what is this code for?) compares the
illustrator's request, somewhat hyperbolically, to the editor being
mugged at deadline time. He also informs us that the illustrator
will never work for the paper again. Shades of the Bush White
House.
Later in the piece, Mr. Varadarajan expresses some concern for
his own behavior and calls a number of illustrators who already
work for the Journal to canvass their opinions.
Not surprisingly, they unanimously agree that Mr. Varadarajan is
completely right and conclude that the real problem is getting the
work done on time. Finally the column decides that the illustrator
must be “(1) very young, (2) very rich or (3) very silly.” Which in
translation means: (1) too young and innocent to understand what
the world is really like; (2) only money permits you to behave
according to your beliefs; (3) a dismissive subset of #1 omitting
the young part.
I found the spirit and content of this article chilling for
several reasons. First was the bullying tone of derision and
contempt that the author expresses for an artist who wishes to be
true to his personal beliefs, and not simply “follow orders.” Ever
since the Nuremberg Trials, “following orders” is not an acceptable
position to explain personal or professional behavior. I still
remember those brutal clods on the witness stand trying to justify
their activities during the war.
The issue has a larger compass that affects all of us in the
communication practice. To what degree are we willing to
participate in transmitting ideas to a public that we personally
believe might be harmful? Mr. Varadarajan makes it clear what the
economic consequences of such uncooperative behavior might be: “I
was convinced now that the man has no future on our page.”
Money is a powerful tool to insure compliance.
The totalitarian impulses behind the Journal article
should not be ignored. It is certainly not as egregious as outing a
government agent because her husband was critical of the
government's policies but it reflects an atmospheric change about
the nature of our democracy. In a healthy democracy, Steve Brodner,
the illustrator in question, would be celebrated, not ridiculed,
for his desire to act according to his conscience.