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Explore the 2014 selections. The 2015 call for entries will be announced later this year.
The “Justified” jury, chaired by Christopher Simmons (MINE™, San Francisco), reviewed all entries based on the clarity of concept or idea, the quality of execution and aesthetics. Questions the jurors considered include “Did the work do its job? Is it effective? well-crafted? beautifully executed?”
Designers who entered the strongest projects—those that are most engaging and inspiring—were invited to provide further detail to advance to Round 2. The best examples made a project and its impact clear to the design profession, clients and society at large.
Get ready to show others why your design matters. Whether your project was for a global company, a national nonprofit, a local small business or self-promotion, we'll want to hear from you when we announce the 2015 call for entries later this year!
This year, Round 1 only requires you
to provide a brief project description, up to 12 images and the
categories that place your entry in context.
Brevity is welcome. However, thoughtfulness and completeness are also critical. The word limits below are maximums, not targets!
Tell the jury who you are and how they can contact you.
This information will help the judges understand the context for the project: title, client, role of the designer, industry, discipline, project duration and release date.
Provide a brief overview of your design project and key contextual information that will help the jury understand the work.
As a tool for learning, cases will be most useful if there is budget information. Additional information may be published if your case study is selected.
To give the jury the best representation of your project, upload more than one image. At least four images are recommended per submission; you may submit a maximum of 12 images. In addition to images of the final product/design, you are encouraged to upload “process,” prototype or development images.
Images (minimum one; maximum 12)*If possible, provide photos or image documentation of relevant designs prior to your involvement (e.g., photo of competitors, “before” shot of website, old logo), including anything that you were not able to explain in the written format.
Captions and credits* For each image, you will need to provide:
Video (optional; maximum of 3)If you’d like to share video clips or reels for your project, please enter the URL. For each video, you will need to provide:
Please note: Round two requirements only apply to those selected in round one to continue on; notifications were sent March 18.
Summarize the project brief, including key objectives and a description of the audience or market that the project is intended to reach and influence.
Address some or all of the following questions (350 words or less)*
Provide background about the industry and/or market info (350 words or less)*
Some questions you might consider in responding:
Many design solutions are necessarily part of a broader strategy. This section should identify the related ideas or concepts that define the solution as well as the plans for implementation that address challenges and satisfy market demand. Please provide links to studies, reports or reference materials if you feel they would shed additional light on the challenge.
Address some or all of the following questions (500 words or less)*
What research did you do? (250 words or less)*
Research can contribute to a design’s success at both its formative stage and in evaluation. Research undertaken to inform the design process should be discussed, as well as any research undertaken to measure effectiveness. Please describe the consequence of the research. Anecdotal evidence is just that—please don't confuse this as a “measure of effectiveness.”
Project team (200 words or less)*
What was the composition of the team, their role and involvement? List team members using the format “Title/role: First_name Last_name” (e.g., “Art director: “Sarah Smith” or “Copywriter: John Bains”).
This section addresses your design solution and includes the opportunity to describe the challenges you faced.Address some or all of the following questions (500 words or less)*
What challenges were inherent in the project? (350 words or less)*
Tell us how your project was received by your client/users/customers; to the extent that you are able, provide data measuring the effectiveness of your design solution.
Entries will be judged for being well crafted, respectful of the intelligence and dignity of its audiences, and representative of a degree of aesthetic achievement. Although more specific metrics of effectiveness and responsibility are outlined here, the jury will be giving equally substantial weight to these judgments of good design.Project effectiveness (350 words or less)*
Why do you think the solution meets and/or exceeds the goal(s) initially set?Measures of effectiveness (350 words or less)*
Quantifiable results about sales, website traffic, viewers, users and/or market share information are strongly encouraged and very important to the jury’s review process. If available, please provide metrics. Results are best when they measure change over time.
To help guide your answers in the Results section, download a sample Living Principles scorecard and describe how each of the following was affected by your project. The jury will use a similar scorecard in considering the impact of your project on the economy, people, the environment and culture.
Additional information may be published if your case study is selected.
Reviews, mentions, honors by users, customers or clients (optional; 250 words or less)Provide any feedback, quotes, citations and/or URLs from users, customers or clients. This information will be used to give the jury context about your project and may be published if your work is selected.Anything else you’d like to share? (optional; 350 words or less)Include anything else you’d like to share with the jury! You may use this section to share project-related website URLs.
By submitting work to the competitions, the entrant grants AIGA the right to use accepted work for reproduction in competitions-related publications; on its website; in the ensuing exhibition of the competitions’ selections; and for educational and AIGA-related noncommercial promotional purposes.
Still have questions? Go to the competition FAQs or contact our competitions team.
The most effective design combines craft,
design thinking and passion to solve problems—both complex and simple.
Creativity, innovation and inspiration are married with empathy, insight
and systems thinking to achieve great results, meet clients’ objectives
and assert design as a cultural force. “Justified: AIGA Design
Competition” will collect and showcase the stories behind the best
design, to demonstrate the collective success and impact of the design
profession. Ready to be inspired? Play the video!
Fourteen case studies were selected in 2013. Eighteen case studies were selected in 2012.
Each year a discerning group of jurors meets to review entries for
“Justified: AIGA Design Competition,” identifying submissions that will serve as an effective
tool to explain the role of designers in conceiving and implementing
Section: Events and Competitions -
Is your work smart? Effective? Well-crafted? Beautifully executed? Enter your best work in AIGA’s annual “Justified” design competition this year! Update: The 2014 competition is now closed. The jury's selections will be announced in September. The 2015 call for entries will be announced in late November.
AIGA chapters fulfill AIGA’s mission at the local level, supporting members through organizing projects and events to educate, inform and connect designers.
Section: About AIGA
Learn more about AIGA’s national conferences and events, and access videos from select conferences and awards events.
Section: Events and Competitions -
Conference , Event
A Wandering Mapmaker: Rachel Freeman
October 22, 2014
Getting Digital this Weekend
October 21, 2014
October 20, 2014
Q&A with Lisa Wright
AIGA Colorado Celebrates 25 Years
Graphic Design InternshipOmnia Media
Culver City, CaliforniaOctober 3 2014
Slice of Summer