Justified Competition: 2014 Selections

AIGA’s “Justified” competition recognizes case studies that demonstrate the value of design in a clear, compelling and accessible way. Effective design will nearly always reflect the powerful emotional draw of creativity, inspiration and simplicity. And yet today, for design to be truly effective, it must also serve the client’s very specific needs.

Designers’ unique capacity for seeing problems from unexpected angles—as well as their creativity and empathy for the human experience—is in high demand. AIGA believes that a competition built around the case study format, rather than one built around the selection of artifacts, offers a more effective means of revealing how designers have approached clients’ problems, with all of the attendant constraints. With this in mind, the 2014 “Justified” competition honors 19 exemplary case studies of design solutions that successfully demonstrate the value of design.

This year’s jury, chaired by Christopher Simmons, included Dana Arnett, Kate Aronowitz, Cameron Campbell, Joe Gebbia, Jennifer Kinon and Jeremy Mende. They reviewed all entries based on the clarity of concept or idea, the quality of execution and aesthetics. Questions they considered include: “Did the work do its job? Is it effective? well-crafted? beautifully executed?”

To learn more about the 2014 competition and selection process, read the remarks from chair.

19 results
  • Case Study: Blue Retail for Kansas City Blue Cross and Blue Shield

    Case Study: Blue Retail for Kansas City Blue Cross and Blue Shield

    After the confusion surrounding the Affordable Care Act, Blue Cross and Blue Shield of Kansas City saw an opportunity to create a disruptive sales channel to encourage first-time applicants to visit the new Blue Retail stores.

  • Case Study: Design Biennial Boston

    Case Study: Design Biennial Boston

    The Biennial was created to provide a showcase and a voice for young and emerging architects and landscape architects in the Greater Boston area. In an era where corporate offices are increasingly getting much of the city’s building work, it is important that citizens, interested parties and clients are exposed to the young design talent within the city.

  • Case Study: EducationSuperHighway white paper

    Case Study: EducationSuperHighway white paper

    EducationSuperHighway, a nonprofit organization with roots in the high-tech industry, was founded to address major weaknesses in the internet infrastructure in American schools.

  • Case Study: Herman Miller NeoCon 2013 Experience

    Case Study: Herman Miller NeoCon 2013 Experience

    For NeoCon 2013, Herman Miller launched Living Office, a unique way of thinking about the new landscape of work. The challenge was to make it accessible and understandable to thousands of people making their way through the showroom.<br /><br />

  • Case Study: HP Chromebook 11

    Case Study: HP Chromebook 11

    Instead of trying to outdo the competitor's beautiful, yet, very expensive packaging, alternative materials were explored to produce a packaging solution that focused on the idea that less packaging is better.

  • Case Study: HP Earth Insights

    Case Study: HP Earth Insights

    Earth Insights is an innovative collaboration between HP and Conservation International that applies big-data-processing technology to monitor biodiversity loss across the world’s tropical forests.

  • Case Study: IAVA Visual Identity: A New Way to Celebrate Our Troops

    Case Study: IAVA Visual Identity: A New Way to Celebrate Our Troops

    Iraq and Afghanistan Veterans of America is the country’s first and largest nonprofit for veterans of the Iraq and Afghanistan wars. Capturing the dynamism of the organization and its members meant celebrating IAVA’s grassroots nature and diverse member base.

  • Case Study: Index magazine (print and digital)

    Case Study: Index magazine (print and digital)

    Index presents a platform for discussions about visual culture and an exchange of ideas, which is at the heart of the Harvard Art Museums’ teaching and research mission. It also puts viewers behind the scenes at the museums and also provides regular updates during the final stages of the museums’ renovation and expansion project in Cambridge.

  • Case Study: Innova Schools: Designing a School System from the Ground Up

    Case Study: Innova Schools: Designing a School System from the Ground Up

    Innova is now one of Latin America’s most ambitious privately funded educational projects and is on track to become the region’s largest private school network by 2018. More importantly, Peruvian kids and their families have a school of which they can be proud.

  • Case Study: Mohawk Culture of Craft Campaign

    Case Study: Mohawk Culture of Craft Campaign

    Mohawk knew that they needed to redefine their perspective on paper in a progressively digital world. What was briefed as a campaign for Superfine soon evolved into an investigation of Mohawk as a brand and how the company and paper itself are culturally relevant.

  • Case Study: Nike DNA

    Case Study: Nike DNA

    The redesigned Department of Nike Archives (DNA) website offers all Nike employees access to a rich heritage collection going back to the earliest days of the company.

  • Case Study: NYC Beaches

    Case Study: NYC Beaches

    As part of a major restoration to reopen the parks after Hurricane Sandy hit New York in October 2012, Pentagram created a program of environmental graphics that welcomed New Yorkers back to their beaches.

  • Case Study: SickKids Orthopaedic Surgery Fellowship

    Case Study: SickKids Orthopaedic Surgery Fellowship

    To design a communication strategy that would attract top-tier fellows to the Department of Paediatric Orthopaedic Surgery Fellowship program—specifically, fellows who would push the program forward—and to refresh the perception of the department among peers.

  • Case Study: SmartLife: Designing a Scalable Water & Health Business

    Case Study: SmartLife: Designing a Scalable Water & Health Business

    IDEO designed a social enterprise combining the sale of pure drinking water with wellness products in low-income communities in Nairobi, Kenya. The result of this project ultimately comprised of creating a strong brand identity, called SmartLife, coupled with a high touch subscription service for clean water, hygiene and nutrition products such as vitamins for children.

  • Case Study: Sustainability Treehouse exhibit program

    Case Study: Sustainability Treehouse exhibit program

    The problem was to design an exhibition program that tells a sustainability story through the Sustainability Treehouse at The Summit—an adventure center for the millions of youth and adults involved in the Boy Scouts of America (BSA).

  • Case Study: The Way of the Shovel: Art as Archaeology scratch-off campaign

    Case Study: The Way of the Shovel: Art as Archaeology scratch-off campaign

    Every piece of art is a story waiting to be uncovered. The ads aimed to make the exhibition—which explores contemporary artists’ interests in history, archaeology and archival research—accessible to the general public.

  • Case Study: They Don't Work For You

    Case Study: They Don't Work For You

    On April 17, 2013, 45 U.S. Senators voted to block the Manchin-Toomey bill to enact common sense gun control legislation that was supported by 90% of American voters. Outraged, the team created TheyDon'tWorkForYou.org, a tool for digital activism.

  • Case Study: U.S. Open 2013

    Case Study: U.S. Open 2013

    As part of IBM’s larger Data is a Game Changer campaign by Ogilvy, design agency HUSH was asked, for the second time, to bring this data to life at the U.S. Open.

  • Case Study: WalkNYC Pedestrian Wayfinding

    Case Study: WalkNYC Pedestrian Wayfinding

    Finding one’s way through the streets of New York when coming out of the subway or walking through an unfamiliar neighborhood can be confusing, even for the most seasoned New Yorker. WalkNYC is a new program of pedestrian maps by the New York City Department of Transportation that makes it easier to navigate the city streets.