Justified Competition: 2014 Selections
AIGA’s “Justified” competition recognizes case studies that demonstrate the value of design in a clear, compelling and accessible way. Effective design will nearly always reflect the powerful emotional draw of creativity, inspiration and simplicity. And yet today, for design to be truly effective, it must also serve the client’s very specific needs.
Designers’ unique capacity for seeing problems from unexpected angles—as well as their creativity and empathy for the human experience—is in high demand. AIGA believes that a competition built around the case study format, rather than one built around the selection of artifacts, offers a more effective means of revealing how designers have approached clients’ problems, with all of the attendant constraints. With this in mind, the 2014 “Justified” competition honors 19 exemplary case studies of design solutions that successfully demonstrate the value of design.
This year’s jury, chaired by Christopher Simmons, included Dana Arnett, Kate Aronowitz, Cameron Campbell, Joe Gebbia, Jennifer Kinon and Jeremy Mende. They reviewed all entries based on the clarity of concept or idea, the quality of execution and aesthetics. Questions they considered include: “Did the work do its job? Is it effective? well-crafted? beautifully executed?”
To learn more about the 2014 competition and selection process, read the remarks from chair.