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In 2013, for “Justified: AIGA Design Competition,” a distinguished jury chaired by Clement Mok selected 14 case studies that each serve as an effective tool to explain the role of designers in conceiving and implementing solutions.
The following are individual jurors’ comments on the selection “Case Study: Five Borough Farm.” To view all 14 selected works, visit: aiga.org/justified-2013-selections/
Valerie Casey, founder and chief executive officer, Necessary Projects, San Francisco, CaliforniaEach element of the design system captures the creative tension between unexpected bedfellows: New York City and farming. With a light touch, the website and infographics marry hand-drawn interventions with crisp photography and modest type treatments to create a scene that is both accessible and motivating. The system is informative, clear and understated. This execution sets the bar for visually articulating urban agriculture in a confident and appropriate way.
Jessica Hische, letterer and procrastiworker, Title Case, San Francisco, CaliforniaA beautiful mark for a great initiative. I loved the look and feel of their branding materials because they were able to capture a “handmade” and “from scratch” aesthetic without getting too cute or kitschy. The design of the rest of the materials is clean and easy to digest.
Brad Johnson, VP, executive creative director, Second Story (now part of SapientNitro), Portland, OregonA beautiful, comprehensive design family that does a great job illustrating the Living Principles of Design framework. Here, each of the multi-channel expressions—identity, posters, website, book, etc.—converge to add value to the client’s proposition. Its ultimate impact across culture, people, the environment and the economy is both effective and “justified.”
Josh Rubin, founder and editor in chief, Cool Hunting, New York, New YorkUrban farming is becoming popular but it’s not necessarily well understood. The Five Borough Farm publication is not only a valuable resource for urban farmers but also an inspiration and learning tool for all consumers.
Alina Wheeler, author, Designing Brand Identity, Philadelphia, PennsylvaniaUnderstanding the range of needs of the stakeholders, from farmers and gardeners to city officials and agencies, was critical to this deep and collaborative process. Synthesizing vast amounts of complex information while expressing the intrinsic spirit of urban agriculture was a challenge that was successfully met throughout all of the applications. Kudos to the design team, who kept their focus on building informed and inspired advocates of urban agriculture during a lengthy engagement. A great collaboration that used smart tools to advance decision-making on the cusp of an important movement.
AIGA’s “Justified” competition recognizes case studies that demonstrate the value of design in a clear, compelling and accessible way. The 2013 “Justified” competition honors 14 exemplary case studies that successfully demonstrate the value of design.
Section: Events and Competitions -
“Eclectic” and “diverse” are perhaps the best words to describe this year’s submissions to “Justified: AIGA Design Competition.” Examining clarity of concept, quality of execution and ability to engage and inspire, the jury selected 14 works from nearly 300 submissions.
In 2013, a discerning group of jurors chaired by Clement Mok met to review entries for “Justified: AIGA Design Competition,” identifying submissions that serve as an effective tool to explain the role of designers in conceiving and implementing solutions.
Seeking to change today’s conversation about technology with an interactive exhibition design, the team employed filmmakers, developers, architects, designers and artists to translate science into an emotional and visceral experience for visitors.
Section: Why Design -
exhibition design, experience design, Competition
In the information era, many factors have contributed to the overwhelming presence of chartjunks, but you don’t have to be one of those. Whether you choose a graph or a table, it doesn't matter—as long as you make clarity your goal.
Section: Tools and Resources
In order to inform the public about budget cuts that would affect children, the Children's Defense Fund launches a program that relies upon concerned individuals sharing information through a microsite and social media channels.
Section: Why Design -
advertising, web design, Design for Good, online advertising, viral campaign, website, advocacy, social responsibility, social media
We proposed to maximize the Southside Community Land Trust’s small anniversary-year logo budget by making a flexible and generative system instead of a one-time solution. We proposed a collaborative design process with the development director, the board of directors, and their design collaborators.
Section: Why Design -
Design for Good, pro bono, social responsibility
External Resources (cont.)
The Silk Road
American Museum of Natural History
Measure Me Stick
Studio 1 a.m.