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In 2013, for “Justified: AIGA Design Competition,” a distinguished jury chaired by Clement Mok selected 14 case studies that each serve as an effective tool to explain the role of designers in conceiving and implementing solutions.
The following are individual jurors’ comments on the selection “Case Study: The Convertible You Always Wanted.” To view all 14 selected works, visit: aiga.org/justified-2013-selections/
Valerie Casey, founder and chief executive officer, Necessary Projects, San Francisco, CaliforniaNostalgic and fun, this campaign harkens back to a simpler, analog time. The jury was delighted by the concept and its execution.
Jessica Hische, letterer and procrastiworker, Title Case, San Francisco, CaliforniaI was probably the biggest fan of this campaign among the jurors. I just love The Convertible You Always Wanted, as I think it’s incredibly fun and whimsical! The illustrations are amazing, and it’s wonderful that Volkswagen commissioned such fun and energetic (and non-literal) drawings for a big campaign.
Brad Johnson, VP, executive creative director, Second Story (now part of SapientNitro), Portland, OregonThis project transported me back to eighth grade, rekindling nostalgia for doodling in the margins and the reprieve from boredom it delivered. No white space. Fill every void with whatever stream-of-conscious imagery each shape inspires. At the end of a disengaged class, you had a picture of your mental life that inevitably included some aspirational thing you coveted and dreamt about. Thanks for the memories!
Clement Mok, design and business consultant, The Design Office of Clement Mok, San Francisco, CaliforniaInspirational. Yes, it’s an online car brochure. Clever use of technology to connect with the psyche of the target customer.
Josh Rubin, founder and editor in chief, Cool Hunting, New York, New YorkDDB Sydney created an ad campaign that skipped straight to the youthful heart of its audience, combining fun illustrations, simple interactivity and direct product promotion in a manner that—at least momentarily—doesn’t feel like an ad.
AIGA’s “Justified” competition recognizes case studies that demonstrate the value of design in a clear, compelling and accessible way. The 2013 “Justified” competition honors 14 exemplary case studies that successfully demonstrate the value of design.
Section: Events and Competitions -
“Eclectic” and “diverse” are perhaps the best words to describe this year’s submissions to “Justified: AIGA Design Competition.” Examining clarity of concept, quality of execution and ability to engage and inspire, the jury selected 14 works from nearly 300 submissions.
Each year a discerning group of jurors meets to review entries for
“Justified: AIGA Design Competition,” identifying submissions that will serve as an effective
tool to explain the role of designers in conceiving and implementing
We proposed to maximize the Southside Community Land Trust’s small anniversary-year logo budget by making a flexible and generative system instead of a one-time solution. We proposed a collaborative design process with the development director, the board of directors, and their design collaborators.
Section: Why Design -
Design for Good, pro bono, social responsibility
Students seem to be always stressed out. Tight deadlines, poor time management, balancing school and life, taking too much on. As an educator, I may be on the other side of the fence, but I can totally relate.
Section: Tools and Resources
Yolanda Santosa explains how her firm set about turning
the Pinkberry brand from a single store and a logo into a national chain
beloved by celebrities and groupies alike.
Section: Why Design -
branding, Conference , business
Come Out Swinging is nonprofit whose mission is to be a leader in the fight against, and prevention of, the deadliest form of skin cancer—melanoma. Rodgers Townsend provided pro bono design services that led to increased financial contributions and recognition
within the local community.
Section: Why Design -
communication design, nonprofit, Design for Good, pro bono, social responsibility
Measure Me Stick
Studio 1 a.m.
External Resources (cont.)
Michael Jackson's Legacy: Readers React
The New York Times
Fanta Visual Identity System Launch Video