In 2013, for “Justified: AIGA Design Competition,” a distinguished jury chaired by Clement Mok selected 14 case studies that each serve as an effective tool to explain the role of designers in conceiving and implementing solutions.
The following are individual jurors’ comments on the selection “Case Study: The Convertible You Always Wanted.” To view all 14 selected works, visit: aiga.org/justified-2013-selections/
Valerie Casey, founder and chief executive officer, Necessary Projects, San Francisco, CaliforniaNostalgic and fun, this campaign harkens back to a simpler, analog time. The jury was delighted by the concept and its execution.
Jessica Hische, letterer and procrastiworker, Title Case, San Francisco, CaliforniaI was probably the biggest fan of this campaign among the jurors. I just love The Convertible You Always Wanted, as I think it’s incredibly fun and whimsical! The illustrations are amazing, and it’s wonderful that Volkswagen commissioned such fun and energetic (and non-literal) drawings for a big campaign.
Brad Johnson, VP, executive creative director, Second Story (now part of SapientNitro), Portland, OregonThis project transported me back to eighth grade, rekindling nostalgia for doodling in the margins and the reprieve from boredom it delivered. No white space. Fill every void with whatever stream-of-conscious imagery each shape inspires. At the end of a disengaged class, you had a picture of your mental life that inevitably included some aspirational thing you coveted and dreamt about. Thanks for the memories!
Clement Mok, design and business consultant, The Design Office of Clement Mok, San Francisco, CaliforniaInspirational. Yes, it’s an online car brochure. Clever use of technology to connect with the psyche of the target customer.
Josh Rubin, founder and editor in chief, Cool Hunting, New York, New YorkDDB Sydney created an ad campaign that skipped straight to the youthful heart of its audience, combining fun illustrations, simple interactivity and direct product promotion in a manner that—at least momentarily—doesn’t feel like an ad.
AIGA’s “Justified” competition recognizes case studies that demonstrate the value of design in a clear, compelling and accessible way. The 2013 “Justified” competition honors 14 exemplary case studies that successfully demonstrate the value of design.
Section: Events and Competitions -
“Eclectic” and “diverse” are perhaps the best words to describe this year’s submissions to “Justified: AIGA Design Competition.” Examining clarity of concept, quality of execution and ability to engage and inspire, the jury selected 14 works from nearly 300 submissions.
Each year a discerning group of jurors meets to review entries for
“Justified: AIGA Design Competition,” identifying submissions that will serve as an effective
tool to explain the role of designers in conceiving and implementing
When it comes to design, most companies have at some point found themselves at a crossroads, choosing between doing work in-house or hiring an agency. The more important design becomes to business, the more businesses are inclined to try their hand at developing in-house talent. This presents a challenge for agencies. As the work shifts, how do we shift accordingly? And what would the goals of such a shift entail?
Section: Why Design -
in-house design, strategy, business plans, new business development, studio management, digital media, technology
Corporate creative teams are being tapped for a wider variety of projects and a more strategic role within their organizations. So how are in-house designers rising to the challenge? The Creative Group partnered with AIGA to find out in our annual research project, the Creative Team of the Future.
Section: Inspiration -
INitiative, Professional Development, career, in-house design, professional development, collaboration, digital media
The design team was challenged to make information and data engaging, understandable and actionable, creating a more fluid user
Section: Why Design -
Competition, Justified, advertising, information design, ux design, metrics of effectiveness
The online network that Cloudred built for Cities of Service—a bipartisan coalition of mayors working to engage citizens in public service—allows cities to broadcast their most urgent needs in a quick and easy format.
Section: Why Design -
Design for Good, web design, social responsibility
External Resources (cont.)
2010 Studio On Fire Letterpress Calendar
Studio On Fire
Real Good Experiment