AIGA’s In-house INitiative

INitiative: INsights to help INhouse design teams thrive

More than half of all professional designers in the United States are employed full-time by corporations and organizations. To address the unique opportunities and challenges faced by this in-house community, AIGA has partnered with The Creative Group (TCG) to form “INitiative,” a program to help in-house designers make a greater impact at their companies, evolve professionally and connect with a broader network of peers. INitiative will deliver inspiration, advice and insights via online channels and in-person events:

• INform e-newsletter: AIGA members can sign up on My AIGA for a quarterly in-house newsletter highlighting new stories, opinion pieces, profiles and upcoming INitiative events.
• INformation and expertise: Look below for a growing collection of articles and advice for in-house designers and the companies where they work.
• INspiring videos: INitiative affinity sessions and workshops at the “Pivot: AIGA Design Conference” featured renowned authorities on in-house design topics.
• INitiative events: In 2013, AIGA will host INitiative events across the country to address industry-wide solutions and innovations, as well as regional “boot camps” geared toward in-house managers.

Presenting sponsor

The Creative Group (TCG) specializes in placing highly skilled interactive, design, marketing, advertising and public relations professionals with a variety of firms on a project and full-time basis. TCG offers ongoing information and resources to help creative professionals and companies keep up with ongoing changes in the industry. Learn more at creativegroup.com.