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Video: Outside Perspective from In-house Creatives

Tue, 30 Apr 2013 14:17:42 GMT

Curious about what goes on in-house at ESPN, Design Within Reach and LEGO®? Creative leaders from these teams came together to discuss their work and offer a glimpse of their day-to-day operations for an in-house event organized by AIGA Connecticut and The Creative Group.

Confessions of an Undercover Innie

Tue, 23 Apr 2013 20:29:59 GMT

As in-house designers, we often become immersed in our companies, causing us to lose perspective on our assignments and, more insidiously, on appropriate behaviors and ethics. Learn to identify if you’ve fallen prey to “brand blindness” and adopted the company culture wholesale, and use your creativity to improve the culture instead.

Make / Grow / Live

Tue, 23 Apr 2013 18:33:16 GMT

If instances of self-questioning about working in-house become a catalyst for self-doubt, why not redirect some of that energy toward constructive self-evaluation? We can’t count on having control over everything that affects our design careers, but we can establish focus, build accountability and develop a newfound sense of assurance about our professional trajectory in-house.

Building Your In-house: 10 Ways to Grow and Sustain an In-house Career

Tue, 23 Apr 2013 16:35:04 GMT

It takes a special right brain/left brain blend of interests and skills to succeed as an in-house designer. These 10 strategies will help you develop your expertise, strengthen your reputation and ultimately build a successful career in the “in-house neighborhood.”

13 Warning Signs You Might Get Laid Off (And What You Can Do About It)

Tue, 15 Jan 2013 15:11:41 GMT

Layoffs are a fact of life in the design profession. With unemployment at 7.7 percent nationally, and with firms learning to operate leaner in order to remain competitive in a very crowded market, I've assembled a list of warning signs that you might be laid off, and what steps you should take to achieve the most favorable outcome.

INitiative Panel Discussion: AIGA Dallas Fort Worth

Mon, 26 Nov 2012 18:06:18 GMT

This past August, in-house creatives from Mary Kay, Fossil, FUNimation Entertainment and Cooper Aerobics sat down together to discuss what it takes to thrive in-house. What follows is an edited version of the panel discussion, part of a series of INitiative events organized by the AIGA Dallas Fort Worth chapter and The Creative Group.

The Power of Process

Mon, 19 Nov 2012 20:28:14 GMT

What is the most common day-to-day business challenge faced by your in-house team? Whether it’s too much work, too many rush jobs, too many reviews or too much ambiguity, this piece breaks down the issues, offering strategies and solutions that target the root of every one of these challenges—faulty process.

In-house at Whole Foods Market: An Interview with Kelly Stevens

Fri, 16 Nov 2012 15:01:41 GMT

In this interview, Kelly Stevens, Southwest regional art director at Whole Foods Market, discusses her dynamic role at the natural and organic food store chain. Sharing anecdotes and stories, Stevens offers insights into the day-to-day responsibilities, challenges and rewards of her in-house work.

The Top 15 Websites for In-house Designers

Thu, 15 Nov 2012 21:16:40 GMT

Not all design websites are created equal—especially when it comes to their relevance for in-house designers. Here veteran in-house design manager Andy Epstein assembles a list of the 15 best blogs and websites, sharing the “who, what and why” behind his handpicked selections.

The Third Culture Way to Better Business Relationships

Thu, 15 Nov 2012 19:57:14 GMT

Drawing from more than two decades of experience working on issues related to communication and culture, brand diplomat Christopher Liechty proposes a “third culture approach” for in-house creatives challenged to bridge the culture gap between themselves and their business colleagues—who sometimes seem as if the come from another planet.