Mr. Parag V. Bhuptani
|Member Since||May 2015|
|Member Type||Design Leader|
|AIGA Chapter||San Francisco|
|Company||Pencil Point Designs LLP|
Brand and identity
I have actively been into design since 1996 and have been involved in various projects including brand design, corporate identity design, product design, packaging design, exhibition design, furniture design, UI/UX, environment graphics amongst others. I started my own design firm in 2006 under the name Pencil Point Designs.
I love to ride a motor bike, read books, enjoy a quiet evening alongside the sea or in the mountains and... think. Let the mind wander.
I believe that unconditional dedication, perseverance and hard work is the only way to achieve our dreams. I believe life is more than just a job, money and other mundane things. I love to question conventions. I search for reasons for things that are followed blindly or things that are cumbersome. This arises from my belief in simplicity and functionality. I am sensitive... sensitive to social and cultural elements. This has helped me understand the needs and aspirations of people while working on many client projects. I endeavor to make a difference wherever and whenever I see an opportunity guided by this sensitivity. Openness to ideas and experimentation has been the strengths that have helped me in my work and discover myself. My Guru, clients and peers believe that I am a good designer.