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Grant Smith is one of the three founding principals of ThoughtForm
Inc., a noted design firm in Pittsburgh. Smith operated his own design
and consulting business for three years before joining Reed Agnew and
Don Moyer to form Agnew Moyer Smith, Inc., in 1980. The firm changed its
name to ThoughtForm Inc. on its 25th anniversary.
Smith met his future business partners while working at the newly
formed Corporate Design Center at Westinghouse. As its first manager of
graphic design, Smith and his staff had corporate-wide responsibility
for upgrading all facets of Westinghouse’s visual image. Under Smith’s
direction, the company made major strides in fully implementing its
complex corporate identity program and in upgrading the design of most
Smith started his career as manager of the art department for
Lambert-Huffman Publishers. Additional experience eventually led him to
Unimark International, one of the largest and most successful design
firms operating in the 1960s. As a senior designer at Unimark, Smith
worked on major programs such as corporate identity manuals for Ford
Motor Company and Teledyne, Inc., as well as brochures, catalogues and
magazines. The Unimark experience helped develop a personal commitment
to quality that has characterized his work ever since. Following his
experience at Unimark, Smith served as art director of HIS
magazine, an award-winning publication of the InterVarsity Christian
Smith graduated from Wayne State University with a bachelor’s degree
in industrial design. Having worked his way through college with a job
in a print shop, he acquired a love and knowledge of graphic design,
which became the foundation of his career. He remains interested and
involved in three-dimensional and structural design issues.
Learn more about the jurors’ thoughts on this 2013 “Justified” selection.
Section: Why Design -
Recent launch of a distinct, new look and feel for the much-loved but often behind-the-scenes, philanthropic arts organization, Lower Manhattan Cultural Council. This includes a new a dynamic logo system, overall look and feel for branding, and website:
Are distractions bad or do they enhance our concentration? Vienne suggests that rich details and ornate images may be more clear than not.
Section: Inspiration -
design thinking, Voice
Is design inherently unreasonable? Momus goes looking for the answer in a capital of culture.
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