Grant Smith is one of the three founding principals of ThoughtForm
Inc., a noted design firm in Pittsburgh. Smith operated his own design
and consulting business for three years before joining Reed Agnew and
Don Moyer to form Agnew Moyer Smith, Inc., in 1980. The firm changed its
name to ThoughtForm Inc. on its 25th anniversary.
Smith met his future business partners while working at the newly
formed Corporate Design Center at Westinghouse. As its first manager of
graphic design, Smith and his staff had corporate-wide responsibility
for upgrading all facets of Westinghouse’s visual image. Under Smith’s
direction, the company made major strides in fully implementing its
complex corporate identity program and in upgrading the design of most
Smith started his career as manager of the art department for
Lambert-Huffman Publishers. Additional experience eventually led him to
Unimark International, one of the largest and most successful design
firms operating in the 1960s. As a senior designer at Unimark, Smith
worked on major programs such as corporate identity manuals for Ford
Motor Company and Teledyne, Inc., as well as brochures, catalogues and
magazines. The Unimark experience helped develop a personal commitment
to quality that has characterized his work ever since. Following his
experience at Unimark, Smith served as art director of HIS
magazine, an award-winning publication of the InterVarsity Christian
Smith graduated from Wayne State University with a bachelor’s degree
in industrial design. Having worked his way through college with a job
in a print shop, he acquired a love and knowledge of graphic design,
which became the foundation of his career. He remains interested and
involved in three-dimensional and structural design issues.
This webcast is part of the “INitiative” webcast series, which offers diverse and thoughtful presentations by influential in-house designers. How do in-house design and marketing teams utilize a new brand system
when the agency has finished their work? Hizam Haron and Vineeta Hiranandani discuss.
After a false start in fine art, Su Mathews Hale leaped ahead with a decade at Pentagram, role as partner at Lippincott, and now, president of AIGA’s national board.
Section: Inspiration -
Design Journeys, Womens Leadership, Diversity and Inclusion, career, branding, nonprofit, professional development, diversity
Ever wondered who inspires the graphic designers that inspire you? Author and creative director John Clifford finds out.
Section: Inspiration -
design thinking, graphic design
If you try to do all web development yourself to save money, you will find yourself stretched thin and limited by what you can do. You will discover, just like I did, that if you want to focus on growing your business and getting higher-end clients, you
will need to grow your team.
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