365: AIGA Annual Design Exhibition 31
At the AIGA National Design Center from October 1 through November 24, 2010.
The 125 selections in this exhibition represented the best work across all disciplines of communication design and strategy used in the marketplace in 2009. As such, they are part of the AIGA Design Archives, an interactive, visual database of exemplary design. The physical artifacts are maintained in the AIGA National Design Archives at the Denver Art Museum.
Designers must work within the challenges of a commercial brief, and the jury's ability to highlight work that excels within these constraints defines the educational experience. The overriding criterion for inclusion in the show is excellence as the successful pairing of effectiveness and aesthetics. For design practitioners, this clear statement of the criteria the jury uses explains the basis for the selections. Those outside the profession can learn about the role of design excellence in the world in which they live and work.
Exhibition design: Lorena Duran.