EAC project case study

Nathan Shedroff, chair of the MBA in Design Strategy at California College of the Arts, reflects on AIGA’s history and why now is the time to advocate for both substance and style.

What to do with a box full of beer bottle caps?

It’s tempting to cling to craft and tools as the core of design curricula. But with some research and experimentation in the classroom, author David Sherwin found a new model for helping students to become more creative, collaborative and resilient (and more employable in the process).

The six best practices that drove the success of Bell Labs—known for its landscape-changing innovations such as cellular telephone technology and lasers—can be applied to the in-house community. Begin to see that connection in part one of this two-part article, written by veteran in-house design manager Andy Epstein.