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In April 2005, AIGA began conducting a quarterly survey of design leaders to assemble an authoritative statement on the current conditions within the design economy.
This Design Leaders Confidence Index is modeled on the confidence indices developed by the Conference Board for private sector corporate leaders.
Each quarter we obtain the answers to a few simple questions from several hundred design leaders-the possible responses to the following questions are: substantially better, moderately better, same, moderately worse or substantially worse.
Over time, the responses enable AIGA to develop a confidence index of conditions in the profession that will be helpful to members and their colleagues in judging current conditions nationwide. The index will also help us in advocating the interests of the design community in Washington and with sponsors.
Is the government using graphic design to incite panic for political profit? Vienne looks at the color-coded alert system and sees red. Milton Glaser says “give puce a chance.”
Section: Tools and Resources -
information design, Voice, safety
Designers offer clients a way of thinking. The “Why design?” booklet
outlines the role of design in business strategy and seeks a common framework for why design adds value to clients'
Section: Why Design -
design thinking, strategy
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