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Recognized as a global leader in design-driven,
user-centered, technologically innovative consumer
Over the past decade, Samsung has become a respected global
brand and gained international recognition as an innovator in
telecommunications and high-definition technology. By raising
design standards to equal its engineering expertise, Samsung has
shaken the ground once held firmly by industry stalwarts such as
Nokia and Sony, with a goal of offering “endless possibilities to
achieve higher standards of living everywhere.”
Although the company's origins as a Korea-based trade exporter
date back to 1938, Samsung Electronics was officially established
in January 1969. Focusing on items such as television sets and home
appliances, the business earned a reputation for being efficient
and reliable, but not quite cutting edge. In the 1990s, Samsung
executives undertook major efforts to rebrand the company and
adopted a vision statement—“Leading the Digital Convergence
Revolution”—to mark an overall shift toward digital integration.
Samsung now excels in a wide range of technology products—from
memory chips and MP3 players to portable printers and smartphones,
including the BlackJack. Under the corporate management of CEO
Kun-Hee Lee, Samsung is a leader in next-generation consumer
electronics, ranking number one in the production of LCD TVs and
number two in the highly competitive cell phone market.
Samsung's rapid growth and success stem from its investment in
research and development and in user-centered design. From its
design labs in Seoul, San Francisco, Los Angeles, London, Tokyo and
Shanghai, Samsung designers emerge with innovations both
exceedingly large—such as a 102-inch plasma TV—and small—like its
Ultra Edition II series, which includes the slimmest slider phone.
Since 2000, 26 of its products have received Industrial Design
Excellence Awards (IDEA), presented by the Industrial Designers
Society of America and BusinessWeek, including last year's
Touch Messenger cell phone with Braille keypad.
In 2004 Samsung opened a 10,000 square-foot lifestyle “un-store”
in New York City's Time Warner Center. Working with collaborators
such as John Maeda and his MIT Media Lab students, the Samsung
Experience was developed as an interactive space in which to learn
and play with new products before they reach the market.
Whether striving to create the world's largest TV or smallest,
lightest phone, when Samsung says, “Imagine,” the possibilities
really are limitless.
The AIGA Corporate Leadership Award was established to recognize the role of perceptive and forward-thinking organizations.
Section: Inspiration -
awards, design educators, students
Stephen Doyle was recognized with the AIGA Medal as the ultimate “designer’s designer,” merging
imagination, intelligence, creativity and craftsmanship through incisive
and enduring design.
Section: Inspiration -
AIGA Medal, interview
I’ve been an AIGA member since I moved to Raleigh in 2009, and in that time I have gained so much through what I have given to the chapter. As a chapter, our mission is to create a place where design thrives. What I found through my involvement with AIGA Raleigh is a place where I thrive, too.
2015 Emmy Nominations for Main Title Design
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