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Recognized as a global leader in design-driven,
user-centered, technologically innovative consumer
Over the past decade, Samsung has become a respected global
brand and gained international recognition as an innovator in
telecommunications and high-definition technology. By raising
design standards to equal its engineering expertise, Samsung has
shaken the ground once held firmly by industry stalwarts such as
Nokia and Sony, with a goal of offering “endless possibilities to
achieve higher standards of living everywhere.”
Although the company's origins as a Korea-based trade exporter
date back to 1938, Samsung Electronics was officially established
in January 1969. Focusing on items such as television sets and home
appliances, the business earned a reputation for being efficient
and reliable, but not quite cutting edge. In the 1990s, Samsung
executives undertook major efforts to rebrand the company and
adopted a vision statement—“Leading the Digital Convergence
Revolution”—to mark an overall shift toward digital integration.
Samsung now excels in a wide range of technology products—from
memory chips and MP3 players to portable printers and smartphones,
including the BlackJack. Under the corporate management of CEO
Kun-Hee Lee, Samsung is a leader in next-generation consumer
electronics, ranking number one in the production of LCD TVs and
number two in the highly competitive cell phone market.
Samsung's rapid growth and success stem from its investment in
research and development and in user-centered design. From its
design labs in Seoul, San Francisco, Los Angeles, London, Tokyo and
Shanghai, Samsung designers emerge with innovations both
exceedingly large—such as a 102-inch plasma TV—and small—like its
Ultra Edition II series, which includes the slimmest slider phone.
Since 2000, 26 of its products have received Industrial Design
Excellence Awards (IDEA), presented by the Industrial Designers
Society of America and BusinessWeek, including last year's
Touch Messenger cell phone with Braille keypad.
In 2004 Samsung opened a 10,000 square-foot lifestyle “un-store”
in New York City's Time Warner Center. Working with collaborators
such as John Maeda and his MIT Media Lab students, the Samsung
Experience was developed as an interactive space in which to learn
and play with new products before they reach the market.
Whether striving to create the world's largest TV or smallest,
lightest phone, when Samsung says, “Imagine,” the possibilities
really are limitless.
The AIGA Corporate Leadership Award was established to recognize the role of perceptive and forward-thinking organizations.
Section: Inspiration -
awards, design educators, students
Is the "b" word just smarmy marketing jargon? Do we need a new word? Neumeier suggests that a new definition might be all that's needed to re-brand the brand.
Section: Inspiration -
Using scientific proof and state-of-the-art multimedia techniques, Aaron James Draplin of the Draplin Design Co. delivers a sucker punch of a talk that aims to provide bonafide proof of work, the highs and lows of a ferociously independent existence and a couple tall tales from his so-called career in the cutthroat world of contemporary graphic design.
Drawing from more than two decades of experience working on issues related to communication and culture, brand diplomat Christopher Liechty proposes a “third culture approach” for in-house creatives challenged to bridge the culture gap between themselves and their business colleagues—who sometimes seem as if the come from another planet.
Section: Tools and Resources
Designers Who Read Letter and Image
6 days ago from
Designers & Books Blog
Measure Me Stick
Studio 1 a.m.
Kickstart Graphic Means
March 27, 2015
How to Give and Receive a Good Design Critique
Compostmodern 09 conference campaign