Recognized as a global leader in design-driven,
user-centered, technologically innovative consumer
Over the past decade, Samsung has become a respected global
brand and gained international recognition as an innovator in
telecommunications and high-definition technology. By raising
design standards to equal its engineering expertise, Samsung has
shaken the ground once held firmly by industry stalwarts such as
Nokia and Sony, with a goal of offering “endless possibilities to
achieve higher standards of living everywhere.”
Although the company's origins as a Korea-based trade exporter
date back to 1938, Samsung Electronics was officially established
in January 1969. Focusing on items such as television sets and home
appliances, the business earned a reputation for being efficient
and reliable, but not quite cutting edge. In the 1990s, Samsung
executives undertook major efforts to rebrand the company and
adopted a vision statement—“Leading the Digital Convergence
Revolution”—to mark an overall shift toward digital integration.
Samsung now excels in a wide range of technology products—from
memory chips and MP3 players to portable printers and smartphones,
including the BlackJack. Under the corporate management of CEO
Kun-Hee Lee, Samsung is a leader in next-generation consumer
electronics, ranking number one in the production of LCD TVs and
number two in the highly competitive cell phone market.
Samsung's rapid growth and success stem from its investment in
research and development and in user-centered design. From its
design labs in Seoul, San Francisco, Los Angeles, London, Tokyo and
Shanghai, Samsung designers emerge with innovations both
exceedingly large—such as a 102-inch plasma TV—and small—like its
Ultra Edition II series, which includes the slimmest slider phone.
Since 2000, 26 of its products have received Industrial Design
Excellence Awards (IDEA), presented by the Industrial Designers
Society of America and BusinessWeek, including last year's
Touch Messenger cell phone with Braille keypad.
In 2004 Samsung opened a 10,000 square-foot lifestyle “un-store”
in New York City's Time Warner Center. Working with collaborators
such as John Maeda and his MIT Media Lab students, the Samsung
Experience was developed as an interactive space in which to learn
and play with new products before they reach the market.
Whether striving to create the world's largest TV or smallest,
lightest phone, when Samsung says, “Imagine,” the possibilities
really are limitless.
The AIGA Corporate Leadership Award was established to recognize the role of perceptive and forward-thinking organizations.
Section: Inspiration -
awards, design educators, students
YOU: a creative Baltimore area resident. US: a collective of professional designers interested in sharing your creativity across our social streams in order to highlight and amplify the creativity of Baltimore and inspire fellow community creatives.
This is a review of the film Design is One as well as links to find out more about the film.
Section: Tools and Resources
Video: AIGA Medalist Sylvia Harris
How to get your kids + grandparents hooked on #graphicdesign c/o @XelaFinney https://t.co/knm2Kt30EB ?? on Design
28 minutes ago
Members + designers, JOIN our town hall on racial justice by design Tues 7/26: https://t.co/0rzR0Dd9lX #AIGAtogether https://t.co/K8uC4AkQhz
2 hours ago
“Readability is overrated!” Boundary-breaking @bienalebrno posters: https://t.co/Sz70LL8xuw #typography ?? on Design https://t.co/ViWH6zpV3u
5 hours ago
Two AIGA Innovate Awards Granted to AIGA Baltimore
July 22, 2016
SEEKING Talented Designers and Creatives in Baltimore
July 21, 2016