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102 Hours, a book created by Tank Design Inc. of Cambridge, Massachusetts, retells the story of last year’s Boston Marathon bombing purely through iconography.
The idea for an iconographic approach was born in the days immediately following the bombing, a time that was at once tragic, mesmerizing and confusing.
How do we, as designers, make sense of it all? How do we rationalize a response from the local and federal government that was unlike anything Boston had
seen before? How do we make sense of all the media coverage? How do we cope?
Designers pride themselves on simplifying expression and messaging to its very core. Andrew Smiles, creative director at Tank, asked his team, “How do we
create clarity around this chaotic sequence of events...and make it easy for people to follow?” Out of that question came a design challenge: strip the
story to its essence—tell it with iconography. Even with icons, there was no question that this story would touch upon profound themes like heroism and
violence, perseverance and privacy. We wanted to create an account that was honest, visually rich and emotionally engaging.
The exercise began with a timeline. Once established, this timeline was used as a backdrop for image research and mood boards. Filled with photographs of
the events, quotations and inspiring elements that communicated similar concepts, these boards were used as the foundation for the icons.
The icons evolved simultaneously. Every time a resonant icon was created, those that were deemed successes previously were refined to match the new
aesthetic. This period of evolution and refinement lasted nine months, right up until the book went to print.
But simply creating a book in remembrance of those troubling days in April 2013 doesn’t guarantee anything will change. The Tank team wanted to use this
project to contribute something more profound, something that could encourage real change—a design education.
There are plenty of ways to build a stronger community, but as designers, writers and marketers, Tank believes they can have the most impact by mentoring
and teaching others. With that in mind, the Tank team decided to sell 102 Hours and donate profits to Youth Design, a Boston-based nonprofit organization that mentors high school students using art and design as a medium of expression.
In this video, hear
from leaders in the AIGA community on the importance of design in
solving society’s trickiest problems, see examples of how individuals, chapters and companies are already making a
difference, and learn how you too can get involved.
Section: Why Design -
Design for Good, pro bono, social responsibility
On July 21, 2011, a group of more than 50 dedicated creative
professionals gathered in Birmingham at the AIGA Alabama Design Summit to learn, solve and model how creativity
can be harnessed to defeat the limitations facing social and economic
development in rural Alabama. A main theme of the event: Designers should leave
the studio and hit the streets. This video gives a glimpse into how that works.
Section: Why Design -
Design for Good
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