AIGA: RSS Feed

Mentoring in the Design Professions

Wed, 22 May 2013 15:46:12 GMT

Despite the connectedness of the current business world, aspiring design professionals face new challenges in the age-old problem of getting noticed, especially by the elite practitioners. George Nelson’s wit and insights helped me understand design as both a serious profession and a creative adventure. Here are a few of his choice observations and some thoughts on the special relationship we know as mentoring.

The 10 Building Blocks of Design Studio Culture

Wed, 22 May 2013 12:39:58 GMT

Culture is everything people in a design business do that supports the process of making work happen. Culture can create joy for designers, while improvements in process can facilitate profit.

What Aspiring Designers Need to Know About Strategy

Wed, 15 May 2013 10:55:32 GMT

If you’re going to run a design-led business, it’s inevitable that you will need to talk strategy with your clients. Here are some of the types of strategies you might create as a design businessperson, plus some thoughts on how these different strategies might support the efforts of your clients.

Designers see brighter demand for design

Wed, 08 May 2013 16:56:34 GMT

NEW YORK—May 14, 2013. AIGA’s Design Leaders Confidence Index was unchanged for the first quarter of 2013, at 101.62 compared to the previous quarter’s 101.72. While the aggregate number is not statistically different, there is optimism in the details.

Webcast: Savage Thinking

Tue, 07 May 2013 13:18:14 GMT

In this webcast, Robin Tooms and and Ashley Rundall shared how designers can learn the principles of “Savage Thinking’’ and move toward more purposeful design.