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AIGA executive director Richard Grefé offers his insights on the findings of the 2014 Survey of Design Salaries.
The roles of design and designers have probably never been more evident in the global discussion of competitiveness, growth and innovation. Where designers
were once defined by narrow roles reinforced by the profession's own emphasis on limiting modifiers (e.g, "graphic," "environmental," "editorial,"
"corporate identity," "branding"), today the profession—and, increasingly, business—realizes that solutions require crossing disciplines, media and forms,
and are looking for designers to heed the call.
We occupy a dynamic profession, integral to the transformation of business and services, as long as we too adapt. AIGA is determined to play an important
role in supporting the professional development of every member, particularly in ways that strengthen designers' understanding of the exceedingly complex
economic, social and environmental context of the problems they’re being asked to solve. The steady evolution of the design profession makes it one of the
most exciting professions to be in, as every designer has the opportunity to grow into new roles and address new challenges. It also means the data on
employment and compensation are in flux.
A recent New York Times
article observed that the number of employed graphic designers is not recovering as quickly from the impact of the Great Recession as we had hoped. Yet
other roles we now include within the evolving profession and our membership—user-experience design, interaction design, software development,
etc.—continue to grow. The article's estimate of fewer than 100,000 graphic designers nationwide is also far from AIGA's analysis of government sources
that suggests closer to 350,000 communication designers.
With a steady influx of 14,000 new graduates of four year design programs entering the profession each year while demand for many disciplines of design remaining relatively flat, a large number of designers are underemployed and there has been little upward pressure on wages for over a decade. This doesn’t mean design salaries won’t recover. In fact, designers
graduating from programs that train emerging professionals in design as a strategic concept and an approach toward problem solving enter the workforce with
salaries above the mean.
Successful designers in their own practices or studios continue to report that they’re working harder than ever, but doing so for narrower margins.
Designers working in an integrated practice that focuses on strategy as well as design are seeing increases in compensation levels in the top quartile.
The best news probably emerges from an Adobe survey published in Co.Design: a staggering 96% of creatives are happy
in their career, and 88% believe that the creative industry’s best days are yet to come. And consistent with AIGA's plan to support the profession, 80%
acknowledge that they must learn new tools and techniques and three quarters believe that creatives must now work across multiple mediums and disciplines.
AIGA will be there to support this professional development in the months and years ahead, complemented by discounted access to programs from others and a
tailored set of unique programs developed by AIGA.
AIGA executive director
Richard Grefé is the executive director of AIGA, the professional association for design. While guiding all of AIGA’s activities, his most significant contributions are in strategy, formulating new initiatives to enhance the competitive success of designers
and advocating the value of design to business, government and the public.
Earlier this year, several board committees were formed to ensure that AIGA is launching its second century as a “sound, accountable, focused and relevant organization.” Read the update from two committees that examined the way AIGA is governed and organized, and whether financial practices are adequate for oversight and accountability.
In 2014 AIGA turns 100. AIGA is celebrating this moment by looking forward toward inspiration, relevance, leadership and opportunity for every designer in the decades ahead.
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