Women Lead Initiative

Filed Under: Tools and Resources , Womens Leadership

AIGA Women Lead is launching a movement to double the number of women in leadership. Join the cause at http://doubleornothing.aiga.org.
Download the PDF to make your own kit and play as part of your team building activities. Each game contains three empathy-building exercises including: connected conversations, empathy building, and scenario testing. Physical kits will be available for purchase in 2017.

Celebrating and fostering women’s achievements in design.

About AIGA Women Lead

Women today outnumber men in AIGA’s membership—as in design schools and disciplines—yet leadership, representation, and parity remain a challenge.

AIGA Women Lead is committed to empowering women in design and advancing the vital discourse on issues facing professional women today without generalizing or segregating women designers. Instead, we aim to address persistent biases and inequities inclusively and constructively through programming around three goals.

Join us to:

Celebrate the achievements of women in design.
Cultivate awareness of gender-related issues, while building knowledge and leadership skills.
Connect by facilitating relationships within and beyond the design industry.

Meet the committee

The AIGA Women Lead committee works to develop programs, events, and resources for an inclusive audience—women and men, emerging designers and seasoned professionals, members and nonmembers.

Get acclimated

Everyone has to begin somewhere. Begin learning about the Women Lead field here.


Gender Equity Toolkit Use this set of resources to battle implicit gender bias.	Webcast: Face your gender bias AIGA Women Lead co-chairs play the Gender Equity Toolkit and discuss implicit bias in the workplace.	Resources Explore our growing list of helpful articles, websites, web series, videos, and more.

Looking to delve deeper? Join the WLI LinkedIn group and follow #AIGAwomenlead on Twitter.

Get involved

Ready to get involved but wondering where you can jump in? Here are a few programs you can get started with today.


Double or Nothing Join the effort to double the number of women in leadership.	The Su Mathews Hale Women Lead Award Support talented, high-potential female designers starting out in their careers.	Local events Find Women Lead programming at a chapter near you.

Get inspired

Design Leader interview series

Last year, AIGA Women Lead launched its first interview series to ask design leaders at studios, agencies, and companies who have demonstrated a commitment to gender equity to share their unique Women Lead stories.

Former and current Women Lead committee members featured in the Design Leader series and based in New York. Top row, left to right: Cheryl Heller, Debbie Millman, Jada Britto, Heather Stern. Seated form left to right: Lynda Decker, Deborah Adler. Photo by John Madere.