Webinar: Engineering Passion: How Kimberly-Clark Drives Growth Through Design

Part of “Industry Insights: Career Development Webinars,” a members-only series created by AIGA and Aquent

Recorded on October 17, 2012

Design has enormous potential to drive innovation and growth. When used strategically, design instills consistent meaning, driving more passion for our brands and more profit for our business. In her role as design director of global operations at Kimberly-Clark Corporation, Darralyn Rieth is focused on advancing the role of design, leading development, deployment and integration of design tools, processes and resources to strengthen and scale design support across Kimberly Clark brands and businesses worldwide. Through her work at both Kimberly-Clark and the Campbell Soup Company, Rieth has led a sea change within these large companies, bringing design and innovation to the forefront of their corporate cultures. Her presentation will look at what design is—and what it’s not—in service to the brand as a business problem-solving tool.

View the recorded session


Darralyn RiethDarralyn Rieth is design director of global operations at Kimberly-Clark Corporation, bringing with her a 20-year track record as a highly creative and resourceful design management professional in large corporate settings and design consulting firms. She is well-known for her role as director of global design at Campbell Soup Company, where she led the creative center of excellence for branding and packaging, providing brand communication and design expertise with responsibility for developing strategic design and brand communications that excite, inspire and engage consumers, influence their purchase decisions and create compelling consumer experiences. She also chaired the Women of Campbell Network, supporting women’s advancement to positions of influence and leadership by employing best practices around diversity, inclusion and engagement. Darralyn’s leadership in this area helped secure the prestigious Catalyst Award for Campbell in 2010.

In October of 2010, Darralyn opened her own design consulting firm, PixiDust Design, providing design leadership, brand strategy, and design operations expertise to companies looking to leverage the power of design to grow business and drive profits. She also supports the world’s most popular innovation website, www.InnovationExcellence.com as creative director, making innovation resources, answers and best practices accessible for the greater good. Darralyn is a member of the AIGA national board of directors, a recognized leader in the design industry and a frequent speaker at industry events.


Alissa WalkerAlissa Walker writes about design, architecture, cities, transportation and walking for many publications, including Fast Company, Dwell, Wired and the LA Weekly, and is the associate producer for the KCRW public radio show “DnA: Design and Architecture.” In 2010 Alissa was named a USC Annenberg/Getty Arts Journalism Fellow for her writing on design and urbanism, and in 2011 she was awarded an ArtPlace grant for the initiative GOOD Ideas for Cities, where creatives are assigned urban problems proposed by city leaders, and present their solutions at lively public forums. Alissa lives in the Silver Lake neighborhood of L.A., where she throws ice cream socials, tends to a drought-tolerant garden, rides a Creamsicle-colored Public bike, writes infrequently on her blog, Gelatobaby, and relishes life in L.A. without a car.

About this series

The AIGA|Aquent “Industry Insights” webinar series was developed to give AIGA members exclusive insights into design techniques and strategies that today’s leading firms use to leverage their brands. Industry experts in rapidly growing sectors will share visual presentations, strategy reviews, demos and case studies—giving you a window into the best practices and fresh ideas of design leaders who are achieving results for their companies.

Presenting Sponsor

Aquent logoAquent is the Official AIGA Sponsor for Professional Development, serving as a source for creative and design talent as well as providing access to great career opportunities for AIGA members nationwide. Aquent is the only global staffing company dedicated to creative, marketing and digital roles exclusively for Fortune 1000 companies. If you are looking for great job opportunities or need to hire expert talent, please contact Aquent by visiting aquent.com.