Emotional Design

Part of “Breakthroughs: Where Inspiration and Technology Meet,” a new webinar series designed by Adobe and AIGA

Emotional design is an essential component to digital products and brands, and can positively influence our interactions with devices and services. With traditional media, there is no interaction, no meaningful exchange between the content and the user. But with digital products, there is a conversation—we talk to our products and our products talk back. In this webinar Celeste M. Combs, principal of The Experience Group, and Adobe expert Erik Natzke share best practices of emotional design and how you can apply them to enhance the user experience of your next project.

This session was recorded on September 19, 2012. Watch this webinar.


Celeste CombsCeleste M. Combs is principal of experience design agency The Experience Group, based in Seattle. She is a nationally recognized leader in interactive design and user experience where her experience in design for emotion has garnered clients’ significant success. Combs counts Alaska Airlines, Susan G. Komen, REI, and Microsoft amongst numerous clients. Her contributions have garnered top awards; most recently Microsoft’s highly coveted Circle of Excellence Award. She gained much of her early foundation in design for emotion as part of Microsoft Hardware’s pioneering design group that shipped groundbreaking input devices and gaming technology that earned Business Week’s IDEA Design Awards and an IEEE Pioneering Design Award. Combs completed master’s work at the University of Oregon with a focus on product design and human performance. She is a guest lecturer at the University of Washington, Seattle University and the University of Oregon and a former board and committee member of ACM’s Special Interest Group on Computer-Human Interaction (SIGCHI) and Interaction Design Association (IxDA).

Eric NatzkeAdobe expert Erik Natzke is an artist, designer, and programmer who creates and gives material substance to his ideas through immaterial computer code. His sensibility, combined with his stubborn resolve, has enabled him to push back the limits of his medium, beyond known methods and approaches. Natzke loves to take risks, in the awareness that the value of failure lies in discovering new, never-before conceived solutions. His work focuses on aesthetics and methodology, in which code and numbers generate beauty. When Natzke wants to draw something, he doesn’t pick up a pencil. He opens his Flash software editor and starts writing code. It is at this initial stage that he controls the environment in which his creation will grow and take shape down to every last, minute detail, before stepping back and watching the work emerge as the code is executed.


Callie NeylanCallie Neylan is a designer, researcher and writer who has worked in visual and interaction design for renowned design firms Gensler and Teague and nonprofit media organization NPR. She has served as adjunct faculty at the University of Washington in Seattle and at UMBC and MICA (Maryland Institute College of Art) in Baltimore, teaching undergraduate and graduate level courses in design. She is an award-winning designer whose work has been recognized by Communication Arts, I.D. and AIGA, and featured in The New York Times, Fast Company and on Gizmodo.

Callie holds an MFA in design from the University of Washington and is a Senior User Experience Designer at Microsoft where she designs user-friendly data visualization tools.

About this series

“Breakthroughs: Where Inspiration and Technology Meet” is a new webinar series designed by Adobe and AIGA exclusively for members.

Great designers need more than good ideas to succeed. Knowing this AIGA and Adobe, the official AIGA sponsor for design solutions, have designed a free members-only webinar series to explore the ways that today’s studios are creating innovative, multiplatform experiences and the tools they’re using to achieve them.

Through visual presentations and instructive case studies, visionary designers will pair with Adobe experts to offer guidance to help lead you to your next breakthrough. Moderated by educator and interaction designer Callie Neylan, each session will address industry best practices and fresh ideas for using new technology and platforms to solve client challenges.

Presenting sponsor

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