Webinar series: Financial metrics

We encountered difficulties in producing and distributing the David C. Baker “Financial Metrics” series and feel we need to cancel the balance of the webinars, since all who signed up were not able to easily access them.

The David C. Baker webinar series has been very successful, as expected, in providing meaningful and helpful content for AIGA members. We will explore improvements in the system and work with David to see if there are other ways for members to experience his advice.

AIGA will continue to host other webcasts throughout the year. If there is particular webinar programming you’d like to see from AIGA, please let us know!

This six-part webinar series, presented by David C. Baker, was developed especially for those at the Sustaining Member level and above who are principals, operations managers and controllers in design firms. This series covered the essential “numbers side” of running a firm well.

AIGA Sustaining Members and above may log in to view the “Financial performance: Measurement and impact on your firm” archived webinar.  


David C. Baker 100wDavid C. Baker, principal of ReCourses, Inc. 

David C. Baker speaks 30 to 35 times per year worldwide; has analyzed more than 750 marketing service firms; has worked in or visited 24 countries; and has been featured in The Wall Street Journal, USA Today, Fast Company, Inc. Magazine, Forbes, CBS Business Network, MarketingProfs, Businessweek and many books others have written. He speaks regularly for Harvard, SVA and TEDx events. His book, Managing (Right) for the First Time, was named by Inc. Magazine as one of the “Best Books for Entrepreneurs.”