Webcast: Engineering Passion

How Kimberly-Clark Drives Growth Through Design

Part of the “AIGA Voices” series of webcasts featuring thoughtful and influential designers—including AIGA board members—speaking about a wide range of topics. 

Design has enormous potential to drive innovation and growth. When used strategically, design instills consistent meaning, creating more passion for our brands and more profit for our businesses.

At Kimberly-Clark Corporation, Darralyn Rieth is focused on advancing the role of design—leading development, deployment and integration of design tools, processes and resources to strengthen and scale design support across Kimberly-Clark brands and businesses worldwide. Through her work at both Kimberly-Clark and the Campbell Soup Company, Darralyn has led a sea change within these large companies, bringing design and innovation to the forefront of their corporate cultures. Her presentation looked at how design serves as both a branding and business problem-solving tool.

This session was recorded on March 19, 2013. Watch this webcast.


Darralyn Rieth headshotDarralyn Rieth is design director of global operations at Kimberly-Clark Corporation. With a 20-year track record as a highly creative and resourceful design management professional in large corporate settings and design consulting firms, she is well known for her role as director of global design at Campbell Soup Company, where she led the creative center of excellence for branding and packaging. Darralyn also opened her own design consulting firm in 2010, PixiDust Design, to provide design leadership, brand strategy and design operations expertise to companies looking to leverage the power of design to grow business and drive profits.