Webcast: Options for AIGA’s future

Part of the AIGA Insights series, which aims to meet members’ expectations for openness and transparency

September 27 at 12:30 p.m. Eastern / 9:30 a.m. Pacific

AIGA is beginning its second century in an era of massive change. Now is the time to lead an evolving profession in new ways, and your voice is important as AIGA considers transformative change.

AIGA’s board of directors invites your perspective and encourages your vote in October on options for the future. In this webcast, we’ll present a strategic framework for AIGA and two very different options for the future. This conversation has implications for how AIGA will allocate staff, facilities and financial resources for the future, which activities will be possible and what AIGA will be like in coming decades.

At the end of this webcast, participants should have an understanding of what AIGA might look like in 2020 if it:

  • Maintains the status quo—AIGA would focus existing activities on pursuing the strategic framework, and launch few, if any, new initiatives
  • Pursues transformative change—AIGA would invest in transformation by selling its building at 164 Fifth Avenue and creating an endowment to generate investment income and fund new activities.

This session took place on September 27, 2013. Click here for the recording of this webcast.


Richard GreféRichard Grefé, AIGA executive director
Ric is the executive director of AIGA, the professional association for design. He is generally involved in all of AIGA’s activities, although his major contributions are in strategy, formulating new initiatives to enhance the competitive success of designers and advocating the value of design.

About this series

AIGA is approaching its 100th anniversary in 2014, and the AIGA board of directors is developing a strategic plan to take the organization into its second century. We want to hear your input!

To facilitate the conversation, we’ve published a series of Insight articles and webcasts about AIGA’s strategy. We invite all members to comment on the articles and participate in an “AIGA Strategy” series of webcasts with Ric Grefé and the board to learn more about AIGA’s strategic framework and share your feedback.