Webcast: Listening. Knowing. Creating.

April 18 at 2:00 p.m. Eastern / 11:00 a.m. Pacific

Part of the “AIGA Voices” series of webcasts featuring thoughtful and influential designers—including AIGA board members—speaking about a wide range of topics.

The future of design will require you to profoundly know who you are as a designer, and gaining this awareness can change your life forever. The future of design will also require you to listen on a different level. Listening is a critical skill we must possess in the creative industry and it’s a skill that can catapult your career if you know what you are listening for. Knowing who you are as a designer and listening for the right opportunities can set you on a path of successful, fulfilling and authentic creative journeys.

In this webcast, Bob Calvano shared firsthand experience with these techniques, describing how he turned a request to “hang a few pictures” into a new global service offering that is getting the attention of the C-suite and winning industry awards. Attendees of this webcast learned more about the importance of evoking emotions, how to make meaningful connections through physical and digital experiences, and how to listen for—and pounce on—new opportunities in their design career.

This session was recorded on April 18, 2013. Watch this webcast.


Bob Calvano headshotBob Calvano is the director of Merck's Global Creative Studios and an AIGA national board member.

Bob has been providing thought leadership and design solutions for over 20 years. With a mind that never stops thinking about the creative process, he is always open to exploring new mediums and possibilities. He leads Merck’s Global Creative Studios, a full service in-house agency, and provides creative leadership and business solutions on a global scale.

Bob has won numerous awards for his work and has been published in periodicals such as Advertising Age, Graphic Design USA and HOW Magazine. He holds a BA in fine art and received an Executive Education for Creative Leaders at Harvard Business School. He has spoken at events such as the AIGA Design Conference and the FUSE Design Conference, presented HOW DesignCasts and lectured at the Fashion Institute of Technology in New York City.