Webcast: How to write a book

Part of the “AIGA Voices” series of webcasts featuring thoughtful and influential designers—including AIGA board members—speaking about a wide range of topics.   

So, you’ve got this great idea for a book. But how do you make it happen?

Veteran graphic designer and stationer extraordinaire, Nancy Sharon Collins, revealed her experiences developing, proposing, writing, editing, art directing—and in many cases photographing—her critically acclaimed specialty book, The Complete Engraver.

Nancy described the process of creating a commercially published book and explained the marketing and sales strategies that went on to gain her not one, but two, successful Kickstarter projects that funded book tours on the East and West coast.

This session was recorded on October 17, 2013. Watch the recording.


Nancy Collins Nancy Sharon Collins, director of special projects at AIGA New Orleans

For more than 27 years, stationer and designer Nancy Sharon Collins worked in her own firm in New York City with clients that included Clinique, Revlon, Curve Fragrance, Williams-Sonoma, Martha Stewart Wedding, the Metropolitan Opera Shop and the Museum of Modern Art. She now teaches at Loyola University New Orleans, serves as AIGA New Orleans’ special projects director and writes about what she loves: engraving, design and the artifacts of how we all get along. Her book, The Complete Engraver, was published by Princeton Architectural Press last fall, and articles she has penned appear in AIGA Design Envy, on AIGA.org, on Mohawk Fine Paper's Felt & Wire and on Neenah Paper's Against the Grain.