Webcast: “Graphic design: now in production”

Part of the "AIGA Voices" webcast series, features thoughtful and influential designers—including AIGA board members—speaking about a wide range of topics. 

“Graphic Design: Now in Production” is a traveling exhibition on contemporary graphic design organized by Andrew Blauvelt of the Walker Art Center in Minneapolis, and Ellen Lupton of the Cooper-Hewitt National Design Museum in New York. The first major museum show on graphic design since 1996, this exhibition examines the state of the field with an emphasis on how designers are seizing control over the means of production to realize new creative projects, as graphic design expands from a specialized profession into a more popular and widely deployed tool.

With the rise of user-generated content and new creative software, along with innovations in publishing and distribution systems, people outside the design field are mobilizing the techniques and processes of design to create and publish visual media. At the same time, designers are becoming producers: authors, publishers, instigators and entrepreneurs, employing their creative skills as makers of content and shapers of experiences.

Featuring work produced since 2000 in the most vital sectors of communication design, “Graphic Design: Now in Production” explores design-driven magazines, newspapers, books and posters, as well as branding programs for corporations, subcultures and nations. It also showcases a series of developments over the past decade, such as the entrepreneurial nature of designer-produced goods, the renaissance in digital typeface design, the storytelling potential of titling sequences for film and television, and the transformation of raw data into compelling information narratives.

This talk, illustrated with numerous examples, provided an overview of the various themes and topics that arise from the exhibition.

This session was recorded on April 17, 2013. Watch this webcast. 


Andrew Blauvelt Andrew Blauvelt is chief of communications and audience engagement and curator of architecture and design at the Walker Art Center in Minneapolis, and an AIGA national board member

From 1998 to 2010, Andrew served as design director, providing creative leadership to the Walker's progressive visual identity and publishing program. As a curator, he has organized numerous traveling exhibitions on a variety of topics including contemporary prefabricated residential architecture, the changing landscape of the contemporary American suburb and the use of ordinary materials and everyday rituals in the creation of extraordinary products. As a graphic designer, his work has received nearly 100 awards and has been extensively published and widely exhibited. He is a national board member of AIGA and an elected member of the Alliance Graphique Internationale (AGI).