Webcast: Design for Good

Part of the Insight series of webcasts presenting issues of importance to designers and to the relevance of the creative mind 

National board president Doug Powell and AIGA’s project manager for social engagement Amy Chapman discussed AIGA’s Design for Good efforts from the past year, including design summits on how to trigger daily choices that lead to better nutrition and the “Gain: AIGA Design for Social Value Conference,” where presenters demonstrated the broadening role design plays in institutional strategy, leadership, process and service, product and message, and reflected on how the creative attributes of designers provide special advantages in tackling socially relevant projects that enhance the human experience.

Participants learned more about how to share their socially impactful work on AIGA.org, discover where to find opportunities to design for good and get a glimpse at what is coming up in 2013. Session attendees were encouraged to weigh in on what kinds of tools and resources they would find helpful and explore ideas for ways that AIGA can further support and promote the work of designers who are making an impact.

Design for Good is a platform to build and sustain the implementation of design thinking for social change. This platform creates opportunities for designers to build their practice, their network and their visibility. Design for Good recognizes the wide range of designers’ work and their leadership in social change, which benefits the world, our country and our communities. Its purpose is to demonstrate how the design mind can play a critical role in solving difficult social problems with human-scale solutions.

Design for Good supports and sustains designers who play a catalytic role in communities through projects that create positive social impact. By connecting and empowering designers through online networking tools, inspirational stories, chapter events, training, national advocacy and promotion, Design for Good serves as a powerful resource for designers who wish to work in this area and a beacon for designers leading the charge.

This session took place on January 10, 2013. Click here for the recording of this webcast. 


Doug Powell 100x100Doug Powell is co-founder of Schwartz Powell Design and the AIGA national board president

Doug Powell is a designer, strategist, entrepreneur and the creative visionary for Schwartz Powell. He has led successful projects for a wide range of clients and collaborative partners in health and nutrition, including the Robert Wood Johnson Foundation, Lifescan and Pepsico. Doug also consults with a variety of cross-disciplinary teams on design-driven entrepreneurial projects. Doug is the national president of AIGA, the professional association for design. With more than 22,000 members in 66 local chapters, AIGA is the largest design organization in the U.S.

Amy Chapman 100x100Amy Chapman is AIGA’s project manager for social engagement

Amy Chapman works closely with AIGA’s executive director to develop programming and initiatives focused on advancing AIGA’s mission and goals, recruits and connects active members in AIGA’s initiatives, and develops systems for increasing member involvement and communication. Amy is the primary contact for Design for Good and works directly with AIGA members and chapters to organize regional and national Design for Good Summits, collect case studies of pro bono design work and promote chapter-run events that focus on design and social change.