We Thank You, Steve Jobs
Yesterday we lost a great champion for design. Steve Jobs defined the dimensions of today’s design profession in a way perhaps no single individual has ever influenced any other profession over time (save perhaps a few religions). At once, he embodied the intuition, audacity, determination and creativity we all aspire to; the unwavering commitment to design that we seek in clients; a belief in both the value of design and the emotional pull of a designed experience; and the vision to create tools that enable us to give form to our own imagination in ways that were inconceivable before.
No one of us can adequately acknowledge the full influence of Jobs and his Apple on the profession. Help us by sharing with the community the epiphanies you experienced in your relationship with Steve’s legacy.
About the Author: Richard Grefé is the director emeritus of AIGA, the professional association for design, the oldest and largest professional association of designers in the United States representing the interests of 27,000 designers working in a variety of communication media and dimensions, ranging from type and book designers to new media and experience designers. AIGA, o ver twenty years under Ric’s aegis, has become a leading advocate for the value of designing, as a way of thinking and as a means of creating strategic value for business, the civic realm and social change. Currently he is teaching “Human-centered designn for social change” at Wesleyan University. Ric earned a BA from Dartmouth College in economics, worked in intelligence in Asia, reported from the Bronx County Courthouse for AP, wrote for Time magazine on business and the economy and then earned an MBA from Stanford Graduate School of Business. Following an early career in urban design and public policy consulting, Ric managed the association responsible for strategic planning and legislative advocacy for public television and led a think tank on the future of public television and radio in Washington.