Video: Command X: Season 3, Day 1

Filmed on October 13, 2011, at “Pivot: AIGA Design Conference

About this video

Michael Bierut returns as emcee for Command X: Season 3, a design reality show featuring seven up-and-coming designers competing for the title of America’s next top designer.

Meet the cast:

  • Spencer Charles, Salt Lake City, UT
  • Wendy Hu, New York, NY
  • Matt Hunsberger, Danbury, CT
  • Susan Murphy, Amsterdam, the Netherlands
  • Mark Nizinski, Cleveland, OH
  • Jesse Reed, Brooklyn, NY
  • Sarah Sawtell, Grand Rapids, MI

For the first challenge, each designer presents his or her redesign of the American Idol logo, live on stage, to an esteemed panel of judges: Ellen Lupton, curator of contemporary design, Cooper-Hewitt National Design Museum; DJ Stout, partner, Pentagram; Michael Vanderbyl, founder, Vanderbyl Design; and guest judge Matt Muñoz, a Command X: Season 1 finalist. Two contestants are eliminated and the remaining five given their next challenge, to be completed in less than 24 hours!

About Command X

Command X, produced by Emily Oberman and Bonnie Siegler of Number Seventeen and hosted by Michael Bierut of Pentagram, is a design reality show that takes place at the biennial AIGA Design Conference, in which seven emerging designers, all under the age of 26, complete challenges and present their solutions live on stage in front of 1,500 peers, heroes and potential employers. Throughout the intense three days of competition, Sean Adams of Adams Morioka acts as our very own “Tim Gunn” contestant mentor.