Video: Allan Chochinov
At Your Service? From the Presumptions of Design to the Products of Design
Filmed on October 13, 2011, at “Pivot: AIGA Design Conference”
About this video
From aesthetics and utility to sustainability and value, the intentions of most designers are too often distorted through the presumptions they hold around what they’re supposed to be providing and to whom they’re providing it. Rather than a group of practitioners in the service of industry, designers need to see themselves as connective tissue—translating between stakeholders, reframing problems, revealing opportunities and championing change. It is through scale that they wield their might and earn their keep, and that’s what makes them both powerful and dangerous. Design is now seen as a strategic global resource, enabling innovative brands and companies to compete more effectively. There has to be more to it than that.
Allan Chochinov is a partner of Core77, a New York-based design network serving a global community of designers and design enthusiasts, and chair of the new MFA in Products of Design graduate program at the School of Visual Arts in New York City. Chochinov lectures around the world and at professional conferences including IDSA, AIGA and IxDA, has been a guest critic at various design schools in including Yale University, NYU, IIT, Carnegie Mellon, Ravensbourne, RMIT, University of Minnesota, RIT, Emily Carr and RISD. He has moderated and led workshops and symposia at the Aspen Design Conference, the Rockefeller Center at Bellagio, Compost Modern and Winterhouse, and is a frequent design competition juror. Prior to Core77, his work in product design focused on the medical, surgical and diagnostic fields, as well as on consumer products and workplace systems. He has been named on numerous design and utility patents and has received awards from The Art Directors Club, I.D. magazine, Communication Arts and The One Club.