Video: Susana Rodríguez de Tembleque
Embracing the “And”
Filmed on October 10, 2012, at “Gain: AIGA Design and Business Conference”
About this video
At SYPartners, Susana Rodríguez de Tembleque leads a team of designers to envision and bring to life transformational ideas for some of the world’s most iconic companies. Using the example of IBM’s THINK, an award-winning public exhibition that inspired thousands of visitors to help articulate a vision for a better world, Rodríguez de Tembleque makes a case for designers to step up as change agents who lead transformation—thinkers and doers who bring creativity, curiosity, aspiration and craft to their work.
Susana Rodríguez de Tembleque is the executive creative director of SYPartners, a firm that helps companies design their future. Rodríguez de Tembleque is responsible for pushing the originality and creativity of SYPartners’ teams and work. She sets the overall creative vision for the firm and leads her team of multidisciplinary designers to conceptualize and then bring to life the rare, transformative strategies, stories and ideas—be it through print or digital experiences, environments, products, films and more. Rodríguez de Tembleque also plays an active role in the work itself—helping the Gap brand reimagine its store environment and customer experience, assisting GE with cultivating a culture of innovation, and most recently working with IBM to design a series of exhibitions, films and printed pieces illuminating and explaining the idea of progress. Prior to joining SYPartners, Rodríguez de Tembleque was a creative director of Wired and a design director at VSA Partners. She is an active voice in the design industry, a recipient of every major design award and has been recognized by STEP as one of the “Ten Women to Watch.”