Video: Doug Powell
Design for Good
Filmed on October 10, 2012, at “Gain: AIGA Design and Business Conference”
About this video
Design for Good is a platform to build and sustain the implementation of design thinking for social change, supporting and sustaining designers who play a catalytic role in communities through projects that create positive social impact. Learn how to join the growing team of organizations, schools, programs and training opportunities—get engaged and involved!
Doug Powell is a designer, entrepreneur and strategist. Together with his wife, Lisa Powell, he founded the Minneapolis-based Schwartz Powell Design in 1989. In 2004, following their daughter Maya’s diagnosis with Type 1 diabetes, the couple launched Type1Tools to bring well-designed, kid-friendly tools to the daily experience of managing this complex disease. Type 1 Tools was a recipient of an INDEX Design to Improve Life award in 2006. The success of Type1Tools led to the expansion of the business into HealthSimple, with a vision to help the millions of people living with chronic health problems. In 2007, HealthSimple was acquired by a division of Johnson & Johnson. Powell served as consulting creative director for HealthSimple through 2009, working closely with the Johnson & Johnson Global Strategic Design Office. Currently Powell helps a variety of partners in health and nutrition use design to advance their cause. Additionally, he organizes collaborative teams to develop and pursue self-initiated startup concepts. Powell is a past member and treasurer of the national board of AIGA and a past chapter president of AIGA Minnesota. He is currently the president of AIGA.