Jane Pellicciotto

About Me

Food-centric, social-good champion, brand strategist and designer in Portland, OR.

Member Type Non-member
Bio

I help positive-change businesses and organizations unearth what makes them remarkable and transform it into tools to reach the people who matter most to their success.

On my 20+ year journey as a designer, I came to realize that discovering the truth of why we're here and who we most want to serve is what makes design interesting.

Design as a thing is the outward facing expression of meaning and story that calls people to take action, change a behavior, connect, discover and be inspired. I put as much, if not more, emphasis on the discovery phase that leads to good design solutions.

Tossing off the traditional definition of a designer, I now mentor small emerging businesses, offer business vision sessions to clients and created a creative, team-building pasta class to incorporate my passion about food and cooking into my business.

  • Jane Pellicciotto commented on the article "http://www.aiga.org/interior.aspx?pageid=3080&id=2781"

    Good article. I wouldn't haven't minded to see more examples though. Having read a few of the missives about the Tropicana design fiasco, I can't help but put my own failures, whatever they are, into perspective. On the days that I feel rotten about a lost project or a good concept derailed, I will say "Tropicana" to myself and get back up on the horse, being thankful, I suppose for little notoriety...good or bad : )

  • Jane Pellicciotto commented on the article "http://www.aiga.org/interior.aspx?pageid=3080&id=2781"

    Good article. I wouldn't haven't minded to see more examples though. Having read a few of the missives about the Tropicana design fiasco, I can't help but put my own failures, whatever they are, into perspective. On the days that I feel rotten about a lost project or a good concept derailed, I will say "Tropicana" to myself and get back up on the horse, being thankful, I suppose for little notoriety...good or bad : )

No articles were found.