Kevin D. Budelmann

About Me

I'm a father, designer, entrepreneur, author, searcher.

Member Since April 1997
Member Type Sustaining, group
AIGA Chapter West Michigan
Title President
Company Peopledesign
Email moc.ngisedelpoep@nivek
Portfolio Site
Field Brand and identity
Communication design
Bio As co-founder and president of Peopledesign, a design strategy firm based in Michigan, Kevin oversees the firm's strategic direction and helps to manage client relationships as designer, strategist, and change catalyst. His work at Peopledesign includes serving as a strategic partner to a wide variety of organizations including business and on online services, healthcare, education, manufacturing, automotive, finance, design, and consumer products, ranging from startups to Fortune 500 companies. 
 Kevin's work has been published in hundreds of books and magazines including Encyclopedia Britannica. His first book, "Brand Identity Essentials," co-authored with Yang Kim and Curt Wozniak, first published in 2010, has been translated into six languages and is available worldwide. An expanded, interactive version on the Apple iBookstore was released in 2012.
 Kevin teaches classes and speaks on design, brand, and innovation and is an adjunct professor at Northwestern University and IIT Institute of Design in Chicago. He has facilitated workshops for various business clubs, colleges, and industry groups such as PRSA and the University of Michigan Ross School of Business Design & Business Club. Kevin is on the global board for IxDA (Interaction Design Association), served as president of APDF (The Association of Professional Design Firms) and AIGA West Michigan (The Professional Association for Design), which he helped establish. He has served on advisory boards for AIGA, Design West Michigan, Grand Rapids Magazine, NewNorth Center for Design and Innovation, and the Keller Futures Center. Kevin attended Carnegie Mellon, where he was among the winners of an international design competition sponsored by Apple, and the School for Design in St. Gallen, Switzerland. Kevin's graduate work includes executive education classes at the Harvard Business School and a Master of Design Methods from the IIT Institute of Design in Chicago.
  • Kevin updated a project on Behance.
    ArtPrize Herman Miller Grand Rapids Art Museum Izzy Design
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