Mr. Damian G. Claassens

About Me

Serial problem solver, dad, t-shirt collector, creative type, lego nerd. ECD @LoweProfero

Member Type Non-member

An Australian, I attended the UC School of Design in Canberra, Australia and completed a BA in Graphic Design. Starting my career as Graphic Designer in my hometown of Sydney, I worked on branding, packaging and magazine assignments. Shortly after I made the jump into digital and helped start both Leo Burnett’s and Ogilvy’s digital offerings in their Sydney offices. Working on accounts such as IBM, QANTAS, Kellogg, Nokia, Pizza Hut, Telstra, Optus, Subaru, Stolichnya and the ABC, my worked spanned across varying digital media including websites, online advertising, kiosks, games and installations.

After working in Australia, I moved to Europe working for agencies such as Blueberry in London and Framfab in Copenhagen where I was responsible for award winning work for clients such as Nike, Carlsberg, Electrolux, Volvo and Sprite.

Next I joined AKQA in New York to open the office and develop their digital offering. As a Group Creative Director at AKQA NYC, I was responsible for global creative work for clients like Nike, Coca-Cola, Celebrity Cruises, Motorola, Google, Smirnoff, DoubleClick, Kraft and Johnson & Johnson.

Following AKQA, I moved to Publicis Modem New York as SVP/Group Creative Director, where I headed up creative duties on the LG Global account across home electronics and appliances.

I now serve as Head of Creative at Lowe Profero in New York.

Throughout my career, I have been responsible for winning a number of industry awards including Cannes Cyber Lions, One Show, LIAA and Clio. My work has been published in magazines such as Communication Arts and online at sites like the FWA, Branding Served and TypeNow.

I have been a judge at the New York Festivals, ADCC and AIMIA and have had speaking engagements at Boards Summit, AppNation Conference and other industry events.


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