Laurence Smink

Member Type Non-member

For over 14 years I have helped build and grow brands by connecting them with audiences across digital and traditional media. I'm always looking for the right idea for the problem, the audience and for the brand.

I began as a graphic designer, working though the roles of senior designer, art director, and creative director. My history at small agencies has allowed me to wear many hats and has led to projects into brand strategy, communications consulting and other marketing activities.

Recently transplanted to Toronto, I spent most of my career in Calgary, working with clients like General Motors, Ubisoft, Harrah’s Entertainment, Bank of the West, Mobil, Shell, Big Rock Brewery, Intact Insurance, Mac’s Convenience Stores, SAIT Polytechnic and the University of Calgary. More recently I've helped clients like the Toronto Symphony Orchestra, Sony Rewards, Bristol Myers Squibb and Rogers Communications.

I'm an adept designer, illustrator, writer and musician and I bring my unique experience and skills to bear on my work. My artistic background helps me develop creative that works across channels and engages audiences in novel and compelling ways. My work has been recognized by Applied Arts Magazine, the Anvil Awards and others.

I studied Visual Communications and Printmaking at the Alberta College of Art and Design and also I hold a professional designation (CGD) from the Society of Graphic Designers of Canada (GDC). I have participated in and moderated panels for the GDC and Digital Alberta. I've also lectured for design, advertising and marketing students at McMaster DeGroote School of Business, SAIT Polytechnic and Mount Royal University.

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